Dealer OPS & Leadership
SWAPALEASE.COM REPORTS DECLINE IN LEASE CREDIT APPROVALS FOR THE MONTH OF JULY
The Number of Applicants Continues to Rise as Approval Rates Falls CINCINNATI, OHIO (August 17, 2017) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 54.3% approval rate for July. July’s credit...
KPA Acquires Automotive Compliance Consultants
Combined Expertise Delivers Complete SaaS-Based Dealership Compliance Solution LAFAYETTE, Colo. (August 15, 2017) – KPA Services, LLC, a leading provider of Environmental Health and Safety (EHS), HR Management, and Finance & Insurance (F&I) technology-enabled...
Website Conversion 101: Banner Blindness
You’ve heard of the blind leading the blind, but maybe you haven’t heard of the blind ignoring your web banners. It may not be a global epidemic, but it’s a problem every website owner should be aware of, especially since banners are becoming more and more popular and...
Using Consumer Data to Target, Personalize, Measure and Win in Automotive Marketing
It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are finally over. It’s now possible to identify targeted audiences for your digital display and video advertising, reducing potential waste and helping you meet your...
Fyda Freightliner Western Star of Northern Kentucky Holds Ribbon Cutting to Mark Opening of New Dealership
Local and state officials, employees, and Fyda family members celebrate the opening of the first Kentucky dealership in the Fyda network. Columbus, August 15, 2017: Fyda Freightliner Western Star of Northern Kentucky celebrated the opening of their newest...
3 Reasons Why You Overpay Your Worst People
Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is still an opportunity for anyone to make an above average income in the car business. Even a service advisor with smart pitch can earn a better living...
automotiveMastermind Listed Seventh on the 2017 Inc. 5000 List of Fastest-Growing Private Companies in America
NEW YORK – (Aug. 16, 2017) – automotiveMastermind® (aM), the leader in behavior prediction and predictive analytics for the automotive industry, announced today that it ranks seventh on the Inc. 5000 List, the most prestigious ranking of the nation’s fastest-growing...
The Uncut Story Your CRM Can’t Tell You: You Can’t Win Without Knowing What You’re Losing
It’s hard to solve a problem you don’t know exists. Solutions become unreachable if you don’t know the root of the issue or the source it stemmed from in the first place. The same concept applies to the sales and BDC operations inside every existing dealership. Too...
A Successful Rewards Program Should Not Be All About Rewards
Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now used to them. They may well sign up. But, far too often, customers do so not because they are loyal, but because they...
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