Dealer OPS & Leadership
Don’t Put Your Newspaper Ad on TV
“Over the next three years, the biggest trend in our products will be the growth of video.” -Mark Zuckerberg If you’ve heard the news, many are proclaiming that Facebook is now even more pay-to-play than it already was. What do I mean? At one point, Facebook was raw...
Freebie Friday: It’s Not What You Say, It’s How You Say It!
In this Freebie Friday quick-tip ELEAD1ONE partner and Automotive Sales expert, Bill Wittenmyer discusses the importance of body language in our interactions. When it comes to car sales especially - it's not what you say, but how you say it.
Data & Expert Resources for Super Bowl Automotive Advertising Effectiveness
The world of automotive is again expected to play a significant role in this year's Super Bowl. Please note that Jumpstart Automotive media will again be analyzing share of shopper interest for automotive brands that are advertising during the game. Jumpstart will...
Is Your Dealership Site Too Slow for Google’s New Mobile Speed Update?
Everyone knows that that page load speed on your website is important, especially when studies show that 40% of visitors will leave a page that takes more than 3 seconds to load. Since we’re now living in the age of mobile, when customers want answers at the tips of...
THE AUTOMOTIVE PARADIGM SHIFT: Is It Time for Science to Take the Wheel?
In baseball, one slight alteration in the way a hitter approaches the ball can be the difference between strike one and a home run. If a batter’s swing is off by only a few millimeters, or even just a fraction of a millimeter, this makes all the difference in how...
7 Essential Tips to Create a Successful Email Marketing Campaign for Your Car Dealership
As the owner or marketing manager for a car dealership, have you ever wondered how you could effectively implement email marketing into your current strategy? Typically, car dealerships like to advertise in the local area, putting traditional forms of advertising in...
Facebook Controls Attention. That’s Why Auto Dealers Need to use Facebook Marketplace. Now, You Can with Marketplace Ads.
The average American is on Facebook and its related apps almost an hour a day. With a hold on our attention, it is the perfect place to help people do what they want to do, whether it's watching TV (Facebook Watch), chatting with friends (Facebook Messenger), or even...
ADESA Launches First-of-Its-Kind Customer Rewards Program
CARMEL, Ind. – January 31, 2018 – ADESA, a business unit of KAR Auction Services, Inc. (NYSE: KAR), launches its industry-leading rewards program. ADESA Rewards allows customers to earn points when they purchase qualifying vehicles and specialty units at ADESA U.S....
If It Looks Like a Bot, and Smells Like a Bot…
Many of us have heard about, or experienced robot (bot) traffic on websites. There are many forms of bots hitting our sites. There are search-spidering sites, inventory scrapers, as well as other bots we’re not quite sure of the intent. However, it is the bots...
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