Dealer OPS & Leadership
The Seven Rules of Cult Brands
THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers. Some customers have a religious devotion to a particular brand....
Think Tank: 5 Ways to Overcome Fear
Whether you live in fear or control with fear, you're limiting yourself by not overcoming it. My entire life changed the moment I decided to no longer let my fears control me, or the fear-tactics of others affect me. In this week's Think Tank, I'm going to give you 5...
Winning the Retail Game is Getting Harder. Can You Do It?
Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades? Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wakeup call? We’re...
Islands in the Stream, that is What We Are
Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos. In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while...
Freebie Friday: Be a Salesman, Not a Yes-Man
Too often we see sales people make efforts to overachieve by making customers happy by agreeing to everything they want. In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer says DON’T be that person acting like you work in a drive-thru offering fries with that...
Dominion’s DealActivator Version 4 is Here to Serve Dealers With Prescriptive Analytics
Providing Automotive Dealership Employees with improved functionality, greater conquest capitalization and a better user experience NORFOLK, Va. – March 15, 2018 – Dominion Dealer Solutions announced today that its award-winning equity mining solution, DealActivator,...
Want to Promote Accountability in Sales? Go Mobile
Automotive retailing (and the automotive industry in general) has always been closely tied to technological advances that help shape – and disrupt – the consumer experience. It can be jarring to think of how technology has transformed the vehicle sales process over...
Why Omni-Channel Beats Multi-Channel Marketing
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers. Years ago, we...
New AutoLoop MPI Tool Helps Auto Dealerships Sell More Recommended Work
Seamlessly integrated application guides service staff through OEM-tailored inspections. CLEARWATER, FL – March 15, 2018 – AutoLoop LLC, the leading provider of auto-industry marketing, sales, and service solutions, recently introduced an all-new multi-point...
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