Dealer OPS & Leadership
Hard Facts: How to Create Gmail Catalog Ads
We all want to capitalize on product-specific, service-specific marketing options to get our message, service or product out there. On Facebook one of the ways we can accomplish this is with the carousel ad format; we’ve talked about using those before BUT this week...
Don’t Lose Leads to Bad Browser Compatibility
It’s a wide, wide web out there, and there are lots of tools and resources you can use to reach your potential new clients, but are you making your site available to them all? If you’re not considering multiple browsers while designing your site, then that’s a...
Mainstream Car Segments Holding Prices
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows a...
Subscribe and Drive – Is Auto Subscription the Way of the Future?
As modern-day consumers expect more flexibility for their transportation needs, does the traditional model of car ownership or leasing best meet their needs and expectations? Perhaps auto subscription is the best solution for the driver that desires flexibility and no...
Harassment: The Dizzying Costs for Your Dealership
Imagine what your company could do with an extra $100,000. How would you spend it? You could purchase a sophisticated piece of equipment. You could upgrade your showroom, or hire two new full-time employees, or fund an advertising campaign, or buy dozens of new...
BLINKER JOINS WITH ALLY TO ENHANCE THE AUTO INDUSTRY’S ONLY PEER-TO-PEER E-COMMERCE PLATFORM; EXPANDS TO LARGEST CAR MARKETS IN THE US
The Colorado-based company launches in California and Florida today; teams with Ally to offer industry-leading vehicle protection products DENVER, CO – February 20, 2018 – South by Southwest® Interactive Innovation Award winner and 2018 LendIt Fintech Industry Award...
SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q4 2017
Report Shows Steady Levels in Search Traffic Stemming From Holiday Marketing. CINCINNATI, OHIO (FEBRUARY 20, 2018) - Swapalease.com, the nation's largest online car lease marketplace, today released its quarterly lease trends report for the fourth quarter, 2017. The...
Don’t Forget Mr. & Mrs. Cellophane!
People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition. For the most part that recognition comes from external sources; perhaps a customer compliments the employee...
The Golden Rule for Change and Improvement
The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should...
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