Dealer OPS & Leadership
Hard Facts: Twitter Content Crackdown
Like most social media platforms, Twitter has announced new updates to how they prioritize and publish content. But what does that mean for us as marketers? No more leveraging content across multiple client Twitter accounts. But before you cancel all your Twitter...
Jumpstart Automotive Media Path to Purchase Insights
Full-Size Pickups Jump Ahead and Saw Increase Interest from Luxury Shoppers; RAM 1500 Interest Up +172% San Francisco, CA—February 26, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its February shopper...
Auto/Mate Streamlines Loaner Car Process for Auto Dealers with Bluebird Auto Rental Systems Integration
ALBANY, N.Y. – Feb 26, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Bluebird Auto Rental Systems, a leading provider of cost-effective software to vehicle rental companies, has completed integration with Auto/Mate's dealership...
Variable Pay Plans: Motivators or Impediments?
To manage and motivate their service advisors, most dealers use highly variable pay plans based on gross margin. I believe such plans are counterproductive because they change the service advisor focus away from customer retention and those behaviors required to...
Think Tank: Be A Leader People Follow
You can't expect those on your team to give you 100% when you're not bringing that same dependability to the table. When you lead others, it's important to recognize that there are sacrifices you need to make in order for your business to prosper, as well as those who...
Optimizing Your Dealership’s Website for the Customer
Pop-up specials, chat tools, auto-play videos, tons of useless slides, and more have turned our dealership websites into 1990s era MySpace pages of confusion. We’ve done this to ourselves, really. Through a laser-like focus on conversion and leads and a desire to...
Customers Don’t Care What You Have Until They Care About You
Whether you’re a dealership or a vendor, I’m sure you want to gain the attention of your audience. The problem is that everyone is screaming at the top of their lungs how great their products are… regardless of it’s the newest Chevy or the newest website widget. And,...
How the Seven Simple Steps of Intentionality Guarantee Results
I had no choice… It’s not intellectually honest to say, “I didn’t have a choice”. Saying that you didn’t have a choice is just an excuse. The truth is, we always have a choice! The real issue is what did you do with your choice. In other words, what actions did you...
U.S. Bank Offers New Online Platform to Help Consumers Get Fast, Convenient Car Loan Approvals
U.S. Bank partners with AutoGravity to simplify new car financing MINNEAPOLIS (FEB. 22, 2018) – U.S. Bank has launched a digital offering on its website that allows consumers to shop for a new car and get pre-approved for a loan, all before actually stepping foot in a...
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