Dealer OPS & Leadership
Relationship Development With People Is the Key to Your Success
Would you agree that great people drive greatness and without good people, your business is just a sound check getting ready for the real show? I do and that is the message I wish to expand upon. There is a long-standing concept going around that states; this new...
Six Steps to Promote People Properly
Some leaders excel at picking others for promotion and development while others lead their organizations into chaos or ruin with poor choices in this regard. Following are principles from two men who were, arguably, two of the best people-pickers of the last...
Are You a Student, a Disciple, or a Disciple-Maker?
By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc. This article is for leaders—dealers, general managers, and service managers—the men and women who have been given a sacred trust to shepherd their employees and the...
The One Thing That Changes Everything in F&I
F&I has been experiencing a tremendous amount of turbulence in the marketplace. Consumer advocacy groups, agents, vendors, and even certain lenders are challenging the roles and responsibilities of F&I managers. For many dealerships, F&I is on the verge of...
Google Analytics How-To: Hold Your Vendors Accountable
It’s the end of the first quarter, do you know where your digital marketing dollars went? If you’ve been utilizing your best source of free information about your web traffic, Google Analytics, you bet your boots you do. Tracking performance metrics in Google...
Reach More Car Shoppers with Mobile Video on Facebook
When you wake up in the morning, what is the first thing you do? For me, I turn off the alarm clock, check my phone for news and weather, jump in the shower, and get ready for the day. For others, they might have a different morning routine, but I bet that almost...
Digital Dealer Continues Its Live Charity Auction at the Digital Dealer 24 Conference & Expo
Proceeds will Benefit Make-A-Wish Foundation of Central and Northern Florida BOCA RATON, Fla. (March 30, 2018) – Digital Dealer is proud to announce its third Digital Dealer Charity Auction, with proceeds benefiting the Make-A-Wish Foundation of Central and Northern...
Prioritize Mobile Experiences, Or Risk Losing Customers
Unless you entered 2018 in a DeLorean, it’s no surprise that use of mobile devices has skyrocketed over the past five years. Consumers now own more mobile devices than computers (and apparently, toothbrushes)...
Interview With Ben Keating of Keating Auto Group
After graduating from Texas A&M University with an honors degree in Engineering in 1995, Ben Keating went to work selling cars at a Ford dealership in Austin. Shortly thereafter, he went to work at his father’s Ford dealership in 1996, where he ultimately became...
Join us for Digital Dealer Las Vegas 2021