Dealer OPS & Leadership
Proactive Dealer Solutions Upgrades Automotive BDC Video Training Library
Proactive Dealer Solutions upgrades its BDC Central http://www.bdcexperts.com/solutions/bdc-central/ platform to include the industry’s newest library of interactive training videos. Backed by artificial intelligence, the platform measures performance, recommends...
BLACK BOOK & FITCH RELEASE 2018 JOINT VEHICLE DEPRECIATION REPORT
Annual Depreciation Forecast for 17%; ABS Pressures Stem from Higher Supplies LAWRENCEVILLE, GA (April 2, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced...
VBOOST VIRAL VIDEOS FOR AUTO DEALERS REACH 7 MILLION VIEWS
Auto industry viral marketing innovator helps auto dealers drive more referral business from their customer’s friends and family through unique shared “Customercials” Newport Beach, CA – April 3, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the...
Searching for Service: Tips for a Successful PPC Campaign
When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and not...
3 Tips for Bridging the Customer Expectation Gap
Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first place. Then the expectation gap opens up. Typical problems...
Inspiration isn’t Enough!
The gender gap in the automotive industry is not a gap at all; it's a canyon. The Catalyst Knowledge Centre of Information states that women occupy only 26.6% of positions in the automotive manufacturing industry and only 16.9% of executives in vehicle manufacturing....
Margin Compression Takes A Bite—How Will You Bite Back?
For many dealers, margin compression in used vehicles has been a bit like a leaky water line. The truth is, the line’s been slowly dripping for years. But no one really noticed it until now—after a ceiling or wall has started to bubble, crack or crumble. Dealers’...
A Mystery Shop for a Major National OEM (Part 2)
Last month, I introduced Part 1 of a two-part article series on a national Mystery Shop that Dealer Synergy conducted for a major OEM. We shopped dealerships across the country and evaluated them on communication KPIs. Part 1 focused on KPIs for phone calls and...
NO, Dealers! You Don’t Need Work-Life Balance.
According to a recent study of young executives by HubSpot, one in two people say that they need to improve their work-life balance. One in two people are WRONG. Dead wrong. This idea that success is about “finding balance” is as flawed as it is dangerous. I get it....
Join us for Digital Dealer Las Vegas 2021