Dealer OPS & Leadership
Is Facebook Marketing Still a Valuable Strategy? Absolutely.
Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sources which it used...
How Localized Programmatic Advertising Can Work for Dealerships
The auto buyer’s path to purchasing a new car is extended and complex. There are 24 average touchpoints, 19 of which are digital (Google). In order to reach an engaged car buyer and increase foot traffic, it’s essential to adopt multiple targeting tactics that cover...
Hearst Autos Joins CDK Global Partner Program
Dealerships can expect higher performing placements and faster turnaround times ATLANTA – April 17, 2018 – Hearst Autos, the most trusted platform for consumers to research and shop for cars, announced today that it has joined the CDK Global Partner Program, the...
Four Weeks in a Row of Increasing Used Car Values
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report highlights...
Lease Approval Ratings Continue to Improve in March Following Steady Monthly Approval Increases in Q1
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.3% approval rate in March, a rise from the February rate of 65.2%. March experienced a higher number of applicants with qualifications that led to more...
Cars.com Predicts How Quickly Vehicles Will Sell With Launch of AI Powered “Hot Car”
Powered by proprietary machine learning algorithm, new technology provides sales prediction CHICAGO – Have you ever shopped for a new car and a deal seems too good to be true? Sometimes waiting for a better deal isn’t the right move to finding your dream car. ...
The Growing Gap Between Retail and Automotive Customer Experience
Doug Van Sach explains the growing gap between retailers and automotive consumer experience in this video blog.
Do Trade Shows Improve Sales?
There’s always another trade show to sponsor or attend, and the costs add up quickly. The question is “do trade shows improve sales?” In a recent survey of 100 Business Owners and Marketing Managers, 48% said they didn’t calculate their Return on Investment (ROI) for...
PROTECTIVE ASSET PROTECTION REVEALS LATEST DEALER SURVEY ON VEHICLE SERVICE CONTRACTS/F&I OFFERINGS
F&I Represents the 2nd-Largest Opportunity for Margin Growth; Concerns Over Claims Adjudication Control & Product Branding CHESTERFIELD, MO (April 16, 2018) – Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty...
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