Dealer OPS & Leadership
AutoDisrupter: The John Michael Montgomery Appointment Attempt (Digital Dealer Exclusive)
I make fun of reps during training when they do this but we have all done this. The lukewarm appointment attempt. It raises doubt and you lose credibility when this happens. Go for the kill and ask for the appointment
Digital Dealer Holds Successful Charity Auction at the Digital Dealer 24 Conference & Expo
Proceeds to Benefit Make-A-Wish Foundation of Central and Northern Florida ORLANDO, Fla. (April 10, 2018) – Digital Dealer is proud to have held its third Charity Auction in conjunction with the Digital Dealer Conference & Expo, with proceeds benefiting the...
Negative Reviews Can be Sales Gold!
Study after study finds that word-of-mouth is the single greatest influencer when it comes to sales. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail....
Plugging In: How Electric Vehicles Could Impact Your Service Department
Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a...
Work On Yourself Wednesday: Honing Your Message
This week on Work On Yourself Wednesday, the power of honing your message.
Hard Facts: How to Create a Social Strategy and Content Calendar
Social can be a hard thing to master when it comes to your marketing. There are updates constantly and many are still standoffish about taking advantage of all the opportunities it offers. I want to make it easy for those of you who still aren't sure of how to get...
BLACK BOOK MARCH DEPRECIATION REPORT SHOWS A CONTINUATION OF STRONG RETENTION FOR SEVERAL SMALLER CAR SEGMENTS
LAWRENCEVILLE, Ga. (April 18, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.4%, an improvement from February’s level of -1.1% due to a continued stronger-than-expected spring selling...
Hyundai Joins the Verisk Data Exchange
Addition of Third Major OEM Increases Reach of the Verisk Data Exchange to 32 Percent of U.S. Auto Market JERSEY CITY, N.J., April 17, 2018 — Verisk (Nasdaq:VRSK), a leading data analytics provider, today announced that Hyundai Motor America has signed an exclusive...
Is Facebook Marketing Still a Valuable Strategy? Absolutely.
Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sources which it used...
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