Dealer OPS & Leadership
Are You a Student, a Disciple, or a Disciple-Maker?
By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc. This article is for leaders—dealers, general managers, and service managers—the men and women who have been given a sacred trust to shepherd their employees and the...
The One Thing That Changes Everything in F&I
F&I has been experiencing a tremendous amount of turbulence in the marketplace. Consumer advocacy groups, agents, vendors, and even certain lenders are challenging the roles and responsibilities of F&I managers. For many dealerships, F&I is on the verge of...
Google Analytics How-To: Hold Your Vendors Accountable
It’s the end of the first quarter, do you know where your digital marketing dollars went? If you’ve been utilizing your best source of free information about your web traffic, Google Analytics, you bet your boots you do. Tracking performance metrics in Google...
Reach More Car Shoppers with Mobile Video on Facebook
When you wake up in the morning, what is the first thing you do? For me, I turn off the alarm clock, check my phone for news and weather, jump in the shower, and get ready for the day. For others, they might have a different morning routine, but I bet that almost...
Digital Dealer Continues Its Live Charity Auction at the Digital Dealer 24 Conference & Expo
Proceeds will Benefit Make-A-Wish Foundation of Central and Northern Florida BOCA RATON, Fla. (March 30, 2018) – Digital Dealer is proud to announce its third Digital Dealer Charity Auction, with proceeds benefiting the Make-A-Wish Foundation of Central and Northern...
Prioritize Mobile Experiences, Or Risk Losing Customers
Unless you entered 2018 in a DeLorean, it’s no surprise that use of mobile devices has skyrocketed over the past five years. Consumers now own more mobile devices than computers (and apparently, toothbrushes)...
Interview With Ben Keating of Keating Auto Group
After graduating from Texas A&M University with an honors degree in Engineering in 1995, Ben Keating went to work selling cars at a Ford dealership in Austin. Shortly thereafter, he went to work at his father’s Ford dealership in 1996, where he ultimately became...
Platinum Rule Marketing
The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the reality of customer expectations in the 21st Century: “treat others the way they want to be treated.” The spawn of a hundred...
This Is Not a Car, This Is an Experience
Time was when a prospect walked onto a dealership’s blacktop, the salesperson who took the up also took control. Those days are gone! In today’s world, a successful dealership is a dealership that puts its customers at the forefront. It's so much more than supply...
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