Dealer OPS & Leadership
Drive Sold-to-Service Converts
Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential! What causes this pattern in car buyers, and how can you channel more of them from your showroom to your...
Does Your Automotive Marketplace Pass the Friction Test?
Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with challenge of running a modern dealership. Twenty years...
BLACK BOOK MAY DEPRECIATION REPORT SHOWS MANY CARS AND TRUCKS SETTLING INTO SUMMER DEPRECIATION PATTERNS
LAWRENCEVILLE, Ga. (June 15, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2013-2017 decreased slightly in value -0.3% during May, with cars changing -0.7% and trucks -0.1%. All vehicles are averaging a 12-month change of...
MAJORITY OF AUTO LEASES STABILIZE PRICES ENTERING SUMMER
55.3% of Today’s Popular Leases Retain their Monthly Payment Prices Entering June CINCINNATI, OHIO (June 14, 2018) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on...
The Evolution of Technology In Consumer Engagement
Since the opening of the first car dealership, dealers have been looking for ways to connect with car buyers. Manufacturers assisted in driving interest in their brands by consumers but it was up to the dealer to get the customer to choose them. The natural way to...
Tales of Short-Tail-Search Train Wrecks
Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid search spending. Dealers overspend, under-inspect, and blindly trust their digital marketing agencies to invest their money wisely. ...
NextGear Capital Announces New Auditing Tool for Dealers
Self-reconciliation tool tackles a key dealer pain point in the auditing process CARMEL, IN (June 14, 2018) – To make a challenging audit process easier, NextGear Capital will be introducing a self-reconciliation tool that saves dealers time and provides them with...
How Do I Start Video Marketing (Part 1)
Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video blog.
Think Tank: How to Decrease Your Bounce Rate | 10 Website Traffic Tips
Don't get so caught up in updated features and metrics that you forget about the basics.. like your bounce rate! You may be driving tons of traffic to your website, but are they staying there? Utilize the 10 tips I cover in today's episode to decrease the bounce rate...
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