Dealer OPS & Leadership
LEXUS Announces the Availability of TagRail as a Fully Integrated Partner Solution for Its Digital Retailing Effort
PLEASANTON, CA – June 26, 2018 – TagRail, creators of the Lexus Plus App, announced today that their digital retailing platform is approved for all Lexus dealers to engage guests during the shopping journey. TagRail digital retailing technology consists of: A website...
Mid-Size Cars See Highest Declines in 20 Weeks
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report illustrates...
Will Amazon Steal Your Tire Sales?
One of the staples for service department is tires, including sales, mounting, balancing and alignments. Tires are a price leader for your dealership and a great way to get customers in, providing you the opportunity for additional service work revenue. Well, what if...
Three Ways to Get Noticed with Geo-Fencing
Location, location, location. It’s important, but are you really using it to your best benefit? Geo-fencing lets you target specific locations with a unique offer to create a more personalized experience for your customers, and there are lots of ways you can utilize...
Hard Facts: Schedule Instagram Posts – Best Scheduling Tools for Instagram
A recent question following our Instagram series of Hard Facts episodes was "How do I post videos to Instagram from my computer?" "Can I schedule Instagram Post and Stories?" This weeks episode of Hard Facts answers those questions. I know when it comes to sticking to...
CarSoup.com Integrates Clarivoy Attribution Technology
Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars Columbus, OH, June 25, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch...
The Key to Retention: Consistent Contact
To stay top-of-mind with your customers, you need to keep in touch. If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active customers engaged. However,...
Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!
One of the hottest current trends is influencer marketing. Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it. Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have purchased a vehicle...
One Small Step Is a Good Start to a Long Journey
It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification. But, people simply don’t read...
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