Dealer OPS & Leadership
The Evolution of Technology In Consumer Engagement
Since the opening of the first car dealership, dealers have been looking for ways to connect with car buyers. Manufacturers assisted in driving interest in their brands by consumers but it was up to the dealer to get the customer to choose them. The natural way to...
Tales of Short-Tail-Search Train Wrecks
Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid search spending. Dealers overspend, under-inspect, and blindly trust their digital marketing agencies to invest their money wisely. ...
NextGear Capital Announces New Auditing Tool for Dealers
Self-reconciliation tool tackles a key dealer pain point in the auditing process CARMEL, IN (June 14, 2018) – To make a challenging audit process easier, NextGear Capital will be introducing a self-reconciliation tool that saves dealers time and provides them with...
How Do I Start Video Marketing (Part 1)
Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video blog.
Think Tank: How to Decrease Your Bounce Rate | 10 Website Traffic Tips
Don't get so caught up in updated features and metrics that you forget about the basics.. like your bounce rate! You may be driving tons of traffic to your website, but are they staying there? Utilize the 10 tips I cover in today's episode to decrease the bounce rate...
5 Digital Marketing Tactics to Increase Your Dealership’s Visibility
As an automotive dealership, you have likely noticed that this fast paced and competitive market can be a race to become the highest selling dealership in your area. It is becoming more important than ever to embrace marketing and rise above your competition. If...
ADESA Canada Names New Vice President of Dealer Sales
New Sales Leader Brings Digital Expertise to Role CARMEL, Ind. – June 13, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc. (NYSE: KAR), announces Steve Langdon has been named vice president of...
Manheim Invests in New Retail Reconditioning Center Near Silicon Valley
Located at Manheim San Francisco Bay, the new center will serve clients’ growing and diverse needs. HAYWARD, Calif., June 13, 2018 – Preparing for increased demand in its retail reconditioning business while anticipating growth in the vehicle mobility space, Manheim...
The Importance of Revenue Yield
CEO & Executive Chairman Scot Eisenfelder explains the importance of revenue yield to dealerships in service.
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