Dealer OPS & Leadership
Cox Automotive Names Marianne Johnson as Chief Product Officer
30-year innovation and tech veteran will lead team developing products across family of 20+ brands ATLANTA, June 11, 2018 – Marianne Johnson is joining Cox Automotive as chief product officer effective today, reporting to Executive Vice President and Chief Operating...
Proof Positive: Adtaxi’s ‘QUANTUM’ Significantly Boosts Campaign Performance
—Revamped Adtaxi.com Unveils Data on Recently Launched Optimization Engine— DENVER—Adtaxi—one of the nation’s fastest-growing digital marketing agencies—today launched its new company website. The revamped Adtaxi.com features a total redesign, interactive content,...
Why Luxury SUV/CUV Shopping Interest is Surging
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, has new insights into the Luxury SUV/CUV market as it relates to shopping behavior and shopper interest. Shopper interest in Luxury Utilities continues to climb, while interest in...
The Future of Marketing Could Be Voice
In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information...
The Link Between Electronic MPIs and Unsold Service
On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential. In...
Want to Maintain Your Shining Reputation? Follow These Reminders to Prevent Selling A Lemon
As a professional, who sells new or pre-owned vehicles to customers every day, you have a lot of responsibilities. Not only are you responsible for selling a car that your customer will fall in love with the moment it leaves the lot, but you also strive to sell a...
Kelley Blue Book® Joins the Vin-UP™ Automotive Service Vehicle Equity Program
Trusted Kelley Blue Book Values to Help Retail Brands Acquire Quality Pre-Owned Inventory from the Service Lane Asbury Park, NJ (6/19/18) – Automotive dealer service customers can now be instantly informed of a vehicle’s value, thanks to service valets and advisors...
The Relationship Between Outbound Calls and Texting
Chief Product Officer Michael Markette discusses the relationship between outbound calls and text messages in this video blog.
Think Tank: You’re Using Instagram WRONG! | Instagram Tips for Businesses
Just because it's not making a sales pitch or driving traffic to your site doesn't mean it's not worthwhile. Facebook and LinkedIn are great social sites for your advertising, and Instagram is too, but think of it as the laidback member of the social media family....
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