Dealer OPS & Leadership
Automotive Industry Expert Cory Mosley Launches MOSLEYB2B.COM to Help Vendors Win More Sales
RICHMOND, VA – August 17, 2018 – Progressive automotive retailing expert Cory Mosley, CSP, launched today MOSLEYB2B.com, a strategic consulting and presentations communications coaching service to help vendors to auto dealers win more sales. “Having spent almost two...
Client Command® Named to Inc. 5000 List of Fastest Growing Companies for Seventh Time
Cumming, GA, August 17, 2018 -- Client Command®, the automotive marketing leader in turning Active Shoppers™ into real customers, today announced that the company has again been named to the annual Inc. 5000 List of the Fastest Growing companies. This is the seventh...
#Freebie Fridays: Email Is Not Dead
The rules of email marketing have changed. ELEAD1ONE Partner Bill Wittenmyer explains the importance of targeted, relevant email content in this edition of Freebie Fridays.
Why QR Codes Failed: A Conversation of Relevance
A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure! I have been in this space for a...
Auto Subscriptions: Winning the Present While Preparing for the Future
There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently. I believe there are several major barriers to subscription growth for non-dealers, and opportunities...
Profit By Action Quick Tip: Correct Invoice Presentation
Greg Ternoway discusses the best practices for presenting an invoice to a service customer.
SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER
Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers CINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights...
Are You Lonely in Your Communication with Customers?
Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds. Most whales communicate in the 15-25 hertz (Hz) range. Whales, for the most part, can communicate...
How to Humanize Your Dealership with Video
The automotive industry spends more on video to build our brands than any other industry except travel – even more than media and entertainment.[i] The heavy spend, though, makes it harder for a dealership to set itself apart amid a sea of video content. Here’s one...
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