Dealer OPS & Leadership
Don’t Let Your Competition Out-Brand You!
I am sure many of you are familiar with the sad fate of Toys R Us. But, do you remember how it originated it’s online journey? In the beginning of the Toys R Us online venture, they made a deal with Amazon to be the exclusive provider in their category. At the time,...
Content Marketing Is Not a One and Done Game
There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads,...
Think Tank: How to Use Brand Collabs Manager | FACEBOOK’S LATEST UPDATE
Facebook is looking to make it easier for brands to connect with one of their most powerful tools-- Influencers! Brand Collabs Manager allows advertiser to search through lists of creators and influencers based on the demographics of their audience. Creators develop...
DUNCAN AUTOMOTIVE NETWORK JOINS FLEXDRIVE SUBSCRIPTION MARKETPLACE TO ADDRESS TRANSPORTATION NEEDS FOR INTERNATIONAL STUDENTS
Duncan Automotive launches car subscription in Virginia to advance dealership offerings and meet growing demand in rural area ATLANTA, August 28, 2018 – Virginia-based Duncan Automotive Network is the latest dealership to move forward with a partnership with...
You May Want to Keep an Eye on Tesla, Here’s Why:
Tesla CEO Elon Musk recently tweeted that he wanted to take Tesla private, which has garnered a lot of attention. Hey, I realize that Tesla as a company can be a polarizing issue in our automotive industry. But this is something you may want to pay attention to....
Hard Facts: Pinterest for Business – How to Set Up Rich Pins and Promoted Pins
When it comes to finding shoppers, Pinterest is the place to be. Promoted Pins and Rich Pins drive exponential traffic in comparison to other social media platforms. Traffic driven from Pinterest earns, on average, $58.95 more than traffic driven from Facebook and...
Auto/Mate Integrates DMS with ProMax, Helping Dealers to Streamline Lead Generation and Sales Process
Albany, NY – August 27, 2018 – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with ProMax, a leading supplier of retail automotive CRM/ILM, desking, credit and compliance software. Dealers using both Auto/Mate and ProMax solutions...
Advancing Technology and the Public Threat
If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a villain sabotages a vehicle. The unsuspecting character gets into their car, fires up the engine and it explodes, dramatically. Or, perhaps the villain messes with the...
The “Secret” To Driving Walk-In Traffic
While virtually every car buyer conducts hours of online research before they purchase a vehicle, the overwhelming majority simply show up on dealers lots with no prior communication. They don’t call, submit a lead or chat with your team. They’re just walk-ins coming...
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