Dealer OPS & Leadership
Google’s Latest Ad Updates
In case you haven’t heard, Google is rebranding Google AdWords as Google Ads, and with that change will come a slew of great new features that can help dealers sell more cars. In our new blog post, we highlight some of the most important changes that your dealership...
ActivEngage Partners with Parts and Accessories Data Provider Auto Parts Kit, LLC
ORLANDO, Fla., Sept. 6, 2018 /PRNewswire/ -- ActivEngage, the premier provider of automotive live chat, today announces a new strategic partnership with Auto Parts Kit, LLC. Offering automotive parts and accessory recommendations and availability, this partnership...
Dealertrack Set to Unveil New Utah Office
DRAPER, UT., August 28, 2018 – Dealertrack, a leading provider of digital solutions to the automotive retail industry, today announced its new office space supporting Dealertrack DMS based in Draper, Utah. The 112,000-square-foot facility will be home to over 500 team...
Multi-Million Dollar Sustainability and Security Enhancements Benefit Manheim Texas Hobby Clients and Community
Three initiatives deliver improved conditions, reduced risks and peace of mind. HOUSTON – Completing a two-year, more than $6 million investment in sustainability and security enhancements, Manheim Texas Hobby clients and team members and the Houston community will...
An Introduction to the Modern Marketer’s Guide to Increase Site Traffic
It wasn’t so long ago when dealer principals and general managers held a bit of skepticism toward digital marketing. Fortunately, there have been platforms like Digital Dealer that have brought together the brightest minds who offer the most impactful data. The...
It’s Time to Embrace Online Video as a Core Strategy
After spending the last several years working with numerous automotive brands as a certified digital advertiser provider, I still find it troubling that many dealers have yet to fully embrace digital video campaigns as part of a consistent go-to-market strategy. The...
New Automotive Service Industry Study Reveals Entry Points to Multibillion-Dollar Opportunity
Cox Automotive Inc. Survey Provides Dealerships New Insight into Consumer Behaviors and Misperceptions REDWOOD CITY, Calif., September 5, 2018 – Amid the flattening automotive retail market, dealerships are turning to fixed operations to future-proof their businesses....
3 Keys to Developing Employees on the Phone (Part 1)
CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 1 of this 3 part video blog series.
Don’t Let Technology Make Your Customers Run for the Hills!
Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints. A customer ordered some...
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