Dealer OPS & Leadership
The Truth About Reviews
These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a little cloudy in the...
The Importance of Understanding Marketing
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Autotrader Unveils Best Cars for Dog Lovers & Limited-Edition Dog Goggles for Furry Friends this National Dog Day
ATLANTA, Aug. 22, 2019 -- Autotrader recognizes that most things in life are not one size fits all – including searching for the ideal vehicle or finding the newest four-legged furry addition to your family. For the sixth year in a row, Autotrader celebrates National...
Rides on Demand: How Vehicle Subscription Services Could Grow Your Profitability
Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto industry’s turn, with...
RECONVELOCITY BRINGS AUTOMATION AND OPTIMIZATION TO THE RECONDITIONING PROCESS FOR AUTO DEALERS
Fully Integrated Solution Helps Dealers Get Vehicles Retail-‐Ready Faster and Turns Reconditioning Process Into a Profit Generator LAS VEGAS – Aug. 19, 2019 – To combat margin compression and workflow inefficiencies in the retail automotive industry, ReconVelocity...
The Key to Long Term Success in Sales
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
The Push for Increased Fuel Economy Continues: How Can Fixed Ops Contribute?
Driven by the EPA, the economy, the price of fuel, the “green” movement, and consumer demand, the automotive industry continues to be pushed to manufacture more fuel-efficient vehicles. This is not breaking news; it has been a fact for the past 40+ years. In part, the...
Why the Service Write Up Is Critical
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Why Public Relations is Essential for Your Dealership
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Tom Maoli’s Celebrity Motor Cars is where I reside as the in-house VP of marketing and built and run our internal agency. Celebrity Motor Cars is a luxury auto group in NJ/NY that consists of the following...
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