Dealer OPS & Leadership
UnityWorks Announces New Suite of Dynamic Inventory Video Ad Solutions
MINNEAPOLIS, MN (Sept) UnityWorks, an Autodata Solutions company, has unveiled its latest in cutting-edge technology for the automotive industry – Dynamic Inventory Video Ads that pull VINs directly from dealer inventory into various ad units on multiple media...
Dealer-FX Accelerates Growth With Strategic New Hires
Three Key Leadership Appointments and a Round of New Hires Are Set to Deliver More Innovation for Customers. Toronto, September 4, 2019 – Dealer-FX, the leading customer experience management and intelligent delivery platform provider for automotive OEMs and...
One-on-One Google Review Success
What is the most popular search term for a car dealership? Their name of course! And what happens 100% of the time a person performs a Google Search for a dealership name? The dealership’s Google My Business (GMB) listing displays front and center, along with the...
Auto Retail Comes Roaring Back in 2019
By Ryan Kerrigan, Managing Director, Kerrigan Advisors Though SAAR remains relatively flat in recent years (see Chart 1), the financial health of the largest auto retailers could not be stronger. Multiple public dealership groups are posting record revenue and profits...
Off the Sidelines & in the Game
By Brian Bastin, Program Director, Automotive Dealership Management Keiser University Staggering! There is no other way to describe it. Whether you look at it as a percent (14%) or a raw number (7.1 million), the number of men 25-34 years of age who are not in the...
Is Improved Profitability Really a Priority?
In one of my recent articles, I offered up a vision of what an effective spend management function looks like in an organization and the benefits that will result, including new profitability, improved efficiencies, improved controls, and more. Automotive News...
12 Content Tactics to Strengthen Your Digital Reputation
Do you have a plan to increase business? Not something that's been floating around in your head but a tangible, written strategy to engage more customers? Remarkably, most dealers don't have a written marketing plan. Many don’t bother reviewing their analytics to...
Digital Retailing: Part 1: What is Digital Retailing?
By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you're like many in this industry, who are researching digital retailing, but not quite finding the information they're looking for, and left with minimal resources, I invite you along our journey into...
Mastering Facebook’s New Ad Relevance Diagnostics
By Brad Highland, Director, Digital Marketing, Naked Lime Marketing Earlier this year Facebook announced they were changing ad relevancy scores to help marketers easily identify why their ads weren’t getting ranked as highly as they might like. While the previous...
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