Dealer OPS & Leadership
A Darwinian Fight for Survival: Winning dealers know customers want price and want it quick
Here is a stark but simple fact: for the past year, the marketplace has offered fewer active buyers than needed to sustain the dealer community. A Darwinian fight for survival proceeded; over the past year an alarming number of dealers went out of business. Those...
Is Your Web Site Fully Optimized?
Effective SEO campaigns are more than just keywords and meta tags It’s not news that search engine optimization has been a hot topic in the automotive industry for quite a while. You have probably spent a significant amount of time throughout the last year learning...
Quick Tips to Improve Online Pre-Owned Sales
Creative merchandising of inventory improves sale chances We’re well into the first quarter, but it’s never too late to tweak our annual goals. At the very least we all can use a reminder of the basics that got us to where we are today. Think back to your first days...
Making Profit with your IT Department
For many years, a major DMS provider would sell their system on the claim that if they switched to their system, a dealership could reduce office staff by 50%. The latest claim that’s been going around has been if you get an ASP solution, you can get rid of your IT...
The Cruel Mistress of Social Media
It wasn’t very long ago that the social networking sites of today were being hailed as a virtually cost-free medium to reach your clients with your advertising efforts. “Hey! You get to put your very same ads and commercials someplace else, but for free!” It was...
NADA and Dealers: Why Associations Matter
NADA stands for the National Automobile Dealers Association, and the key word here is ???association.??? It means ???together.??? It means we all come together in a united front to face the challenges of our industry???and they continue to be many. Last year, through...
News Electric Car Dealerships Struggle But Why Such Surprise – TheCarConnection.com (blog)
News Electric Car Dealerships Struggle But Why Such SurpriseTheCarConnection.com (blog)March 1st, 2010 A recent artic…
Rob Fowler, Modern Automotive
Modern Automotive Group’s story, to be frank, isn’t really all that modern. That’s because the group’s original store dates back before the days of the Great Depression. The Chevrolet store – one of two in Winston-Salem, NC, was going out of business when O.F. Fowler,...
Documentation is the New Negotiation
By now, almost everyone recognizes the importance of pricing vehicles competitively. Almost every shopper has checked the Internet before they burn their $3 per gallon gasoline and valuable time and venture out into the marketplace. Unless your dealership has a...
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