Dealer OPS & Leadership
FordDirect Names Valerie Fuller Chief Operating Officer
DEARBORN, Mich. -- FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today the appointment of Valerie Fuller as COO. Fuller previously served as executive vice president of operations for FordDirect and has been a member of...
Automotive Social Media Leader Shares Seven Ways to Attract Visitors, Build Genuine Fans and Generate Leads
Facebook is the fastest growing marketplace in your community. Fifty million current and future car buyers share their 'Likes' with each other every day. When the goal for your store is to be "liked" by hundreds or even thousands of enthusiastic fans, how do you get...
Bob Glasser, Internet Manager & Dino Flora, Support Services Manager, JM Lexus
What truly distinguishes JM Lexus? The nine-hole putting green for customers on the rooftop of the service center? The fact that JM Lexus is the largest volume Lexus dealer in the world, and has been since 1992? That its parent company, JM Family Enterprises,...
Study: Website Appearance Is a Key Differentiator in Shopper Satisfaction with Auto Manufacturer Websites
WESTLAKE VILLAGE, Calif. -- Website appearance—including design elements and color schemes—is driving many brand-level increases and decreases in shopper satisfaction with automotive manufacturer websites, according to the J.D. Power and Associates 2011 Manufacturer...
Subaru of America, Inc. Appoints New Chief Marketing Officer
CHERRY HILL, N.J. -- Subaru of America, Inc. this week announced the appointment of Dean Evans to chief marketing officer. Reporting to SOA chief operating officer and EVP Tom Doll, Evans will be responsible for the company's marketing, corporate communications and...
FIAT® North America “Drives in” New Marketing and Advertising Campaign
Auburn Hills, Mich. - The FIAT® brand announced today the launch of an all-new marketing and advertising campaign, the first since its return to the North American market. The comprehensive campaign combines broadcast, print, digital and experiential initiatives and...
Small Cars, Big Profits: Setting the Trend for Leasing
CINCINNATI -- If there's one thing automakers can count on, it's that a subcompact car built on U.S. soil is a surefire money pit. Until now. General Motors is setting the industry on its ear with its soon-to-debut Chevrolet Sonic, which is being built in a Detroit...
CarZen Executives Explain How To Advertise and Sell to 50 Million iPad Owners
Over three million consumers per month are joining the ranks of iPad lovers, and it is changing the way they shop. Tablets are the first device that bridges the gap between technological touchpoints and human touchpoints in the auto shopping process. They also make it...
Yelp Manager Explains How to Get Started with Yelp’s Free Tools for Business Owners
Do you know what Yelp is? Have you claimed your free business owner’s account yet? Dealers need to understand Yelp and its impact on small businesses. When dealers understand the best practices for business owners in the world of online reviews, then can they engage...
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