Dealer OPS & Leadership
Magazine Advertising Revenues Hold Steady Though Third Quarter 2011
New York, NY —Total magazine rate-card-reported print advertising revenue for the first nine months of 2011 closed at $14,354,822,025, posting a +2.1% increase versus the same period in 2010, according to Publishers Information Bureau (PIB). Ad pages during the first...
Smartphones and Tablets Drive Nearly 7% of Total U.S. Digital Traffic
RESTON, VA - comScore, Inc., a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has...
ClickMotive wins multiple AWA Awards at 2011 Digital Dealer
PLANO, TEXAS -- ClickMotive received multiple awards for its Fusion Website Platform at the recent Automotive Website Awards (AWA) hosted by PCG Marketing at Caesar’s Palace in Las Vegas. The company received AWA’s Top Award for its powerful Mobile Website Platform...
Smail Auto Group Turns Buildings Pink
Greensburg, PA -- A busy highway in Greensburg, PA has taken on a rosier glow, thanks to Smail Auto Group. Over 5,000 square feet of pink vinyl was used to cover each of the dealership’s eight buildings. It is part of the “Smail Auto Group Cares” campaign, developed...
FIAT USA Debuts First Fiat 500 Commercial Featuring Jennifer Lopez
Auburn Hills, Mich. - The FIAT brand is debuting the first 2012 Fiat 500 commercial featuring actress, entertainer, philanthropist and entrepreneur, Jennifer Lopez. First Fiat 500 commercial featuring Jennifer Lopez begins to air Monday, Oct. 10 on national broadcast...
Cars.com™ Announces Ad Buy in Super Bowl XLVI
CHICAGO -- Cars.com, the premiere online resource for buying and selling new and used vehicles, announced it is returning to the Big Game for the fifth consecutive year. With one 30-second commercial during the third quarter, the site will again be positioned...
Fitzpatrick Advertising Announces Record Results for Automotive Client
ATLANTA -- Atlanta-based Fitzpatrick Advertising is pleased to announce a record breaking month for Benton Nissan. A full-service client of the automotive advertising agency, Benton Nissan has seen a huge return on investment through record breaking sales for the...
Dealership: Impossible!
Can watching a 30-minute television program about “saving failing restaurants” make a difference at your dealership? I’m betting it can. Let me take my “advertising” hat off for a few minutes and don my ‘marketing’ cape to share some thoughts on one of the best...
Sales Are Up, But Net Profits Are Down: How Can That Be?
The average dealership parts and service department brought in more annual revenue than the previous year, and yet took less money to the bank. According to NADA DATA 2011, the average dealership saw their year over year parts and labor sales grow by 5.2%, while net...
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