Dealer OPS & Leadership
Helping Used Vehicle Managers Efficiently Find the ‘Right’ Vehicles
It’s no mystery why many dealerships can’t effectively move the sales needle in their used vehicle departments. The fact is, it’s harder than ever to find used units that are “right” for a store’s market area and profit goals, let alone find enough of them to...
SEO vs. Search Engine Domination
I may ruffle a few feathers with what I’m about to say. Nobody needs a “yes” man or woman suggesting dealers aren’t getting sold a bill of goods every day. My team and I have had the opportunity to look at many dealer websites across the country. The truth is that...
UAW-Ford National Labor Agreement Ratified By Members
DEARBORN, Mich. – Ford Motor Company today confirmed that a new national labor agreement has been ratified by UAW-represented employees in the U.S. The agreement covering approximately 41,000 employees improves the company’s competitiveness in the U.S. UAW-Ford...
Ford Poised to Give More Drivers Safer Texting Alternatives
DEARBORN, Mich. – Ford has released its latest free SYNC® software update, G1 V3.2.2, to give more SYNC users the ability to have text messages read aloud to them while driving. Tailored for owners of select SYNC-equipped 2011 and early-release 2012 vehicles, the...
GM Develops Mobile Technology That Watches Road Ahead
DETROIT – New technology being developed by General Motors researchers could alert drivers of potentially dangerous driving situations in advance by using small, portable devices to create a wireless safety net. These portable devices are designed to gather...
Kia Motors America Posts Highest Brand Loyalty Ranking
IRVINE, Calif. -- Leading global information services company Experian recently released a report regarding automotive brands with the highest loyalty, with Kia Motors America (KMA) landing on top with 47.9 percent. Experian also reported that the Forte compact sedan...
Chevy Sonic to Launch ‘Let’s Do This’ Digital Campaign
DETROIT – Donating blood in a vampire costume and working out in a grocery store are two of the offbeat ways Chevrolet is trying to get its 18- to 30-year-old target audience to play along in the launch of the all-new 2012 Chevy Sonic. “Let’s Do This,” a multi-phased...
Saab Dealer Reintroduces Brand with Unique and Innovative Campaign
CLEVELAND -- Bernie Moreno, President of Collection Auto Group, is excited to reintroduce the Saab brand with a unique and innovative campaign, "Snap up a Saab" that kicks off Sunday, October 30 at Saab of North Olmsted, 28595 Lorain Road. Beginning at 9:00 a.m. one...
Kelley Blue Book Launches the AutoTrader.com Powered ‘Trade-In Marketplace’ to Provide Consumers with Instant Offers for Their Trade-In Vehicles
IRVINE, Calif. -- Kelley Blue Book's www.kbb.com, the leading provider of new car and used car information today announces a partnership with AutoTrader.com to provide the Trade-In Marketplace tool on kbb.com. Consumers can visit the Trade-In Marketplace on the...
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