Dealer OPS & Leadership
Too Many Ads May Spell Trouble on Google
According to a story on AdWeek.com, Google is developing an algorithm to penalize website pages that have tons of advertisements on them. The story said a Google executive said during a keynote speech that the company is looking into a way to determine what is content...
Could This Happen To You? NAD Review “Like-Gated” Facebook Campaign
New York, New York – The National Advertising Division of the Council of Better Business Bureaus has recommended that Coastal Contacts, Inc., discontinue an “up to 70 percent” savings claims and modify advertising that promoted “free” products. Further, in a case of...
Q3 Online Advertising Growth Gives Rise to Cautious Optimism for Q4
NEW YORK – Online advertising saw strong spend growth globally in the third quarter, with spend up 10% YOY, excluding Asia. This represents strong growth in spite of global economic challenges worldwide. Paid search advertising grew 7% and display grew 21%...
Chrysler Mid-Atlantic Business Center and its Dealers Bring Joy to Families This Holiday Season by Teaming Up with Toys for Tots
ELKRIDGE, Md. -- Chrysler Group LLC's Mid-Atlantic Business Center (MABC) and 254 of its dealers are joining forces with the Marine Toys for Tots Foundation to make this holiday season brighter for many families. Each Minivan and Dodge Journey sold generates donation...
Fortune 500’s Reach a Social Media Plateau: Annual Benchmarking Study
Dartmouth, MA – The adoption of the most popular social media tools by the Fortune 500 appears to be leveling off, with little or no change in the past year. Close to one third of these corporate giants are without either a Twitter or Facebook account. While the...
Chrysler Announces $1.7 Billion Investment for Next Generation Jeep® SUV
Toledo, Ohio - Chrysler Group LLC announced today that it will invest $1.7 billion to support the development and production of the next generation Jeep® SUV in 2013, including $500 million at the Toledo Assembly Complex (Ohio). As a result, the Company will add a...
October 2011 U.S. Search Engine Rankings
RESTON, VA – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 65.6 percent of search queries conducted. U.S....
Accelerating Brand Reputation Tools to Assist Dealers in Selling Cars to Women
Pittsburgh, PA - Women-Drivers.com recently announced new features to its no-cost brand reputation management tools available to car dealerships. The site connects women buyers and browsers with Certified Women-Drivers Friendly™ Dealers, and allows users to locate...
First RWD Subaru sports car concept revealed
Los Angeles-- Subaru of America, Inc. reveals an all-new concept version of its upcoming BRZ sports car today at the 2011 Los Angeles International Auto Show. The Subaru BRZ Concept- STI - represents the next step in lightweight performance sports cars combined with...
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