Dealer OPS & Leadership
Survey: What Are Women Saying About the Car Buying Process?
RICHMOND, Va. -- Buying a car remains a hassle for women, according to a recent poll conducted for CarMax, Inc., the nation's largest retailer of used cars. When asked about their last car buying experience, more than a quarter of women felt they were not getting an...
Edmunds.com: Ford Escape Gets Early Edge over New Honda CR-V in Online Consideration
SANTA MONICA, Calif. — The 2013 Ford Escape saw a bigger surge of consumer interest than the 2012 Honda CR-V after the competing crossover SUVs debuted at the Los Angeles Auto Show last week, says Edmunds.com, the premier online resource for automotive research....
KBB.com Announces 2012 Best Resale Value Awards Sweepstakes on Kelley Blue Book Page on Facebook, All-New Badge Program
IRVINE, Calif. -- In honor of the 2012 Best Resale Value Awards, Kelley Blue Book is running a sweepstakes to help consumers get in on the winning spirit. With three $200 gas cards up for grabs, fans can enter (once per person, per day) on the Kelley Blue Book page...
What Happened to Test Drives?
Do new car shoppers test drive cars anymore before they buy them? A recent story from The Detroit News said LeaseTrader.com has seen an increasing trend among car buyers who are closing deals online for vehicles without even test driving them first. Are you seeing...
Survey: Facebook Brand Pages Lag Behind In ‘Likes’
San Jose, CA — Facebook brand pages have been ’liked‘ by only 9% of Internet users — trailing the number of ‘likes’ for all other Facebook elements — according to the latest JustAsk! survey from audience research and targeting company Crowd Science. But no single type...
Holiday Ecommerce Sales to Grow 16.8% to $46.7 Billion in 2011
NEW YORK —The promise of convenience and cost savings online will bring more consumers than ever to shop on the web for the holidays, spending a greater share of their gift budget there than they have in previous years, according to a new forecast by eMarketer....
First Three Weeks of November Exhibit Strong Online Spending Activity
RESTON, VA – comScore, a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 20 days of the November – December 2011 holiday season, as well as its official spending forecast for the season. For the holiday...
Building Trust Online is an Entire Dealership Effort
The J.D. Power Automotive Internet Roundtable held October 12, 2011 in Las Vegas hosted a panel discussion on the topic of “How Dealers Can Build Trust Online to Increase Online Sales.” Judging by the attendance, this topic is worthy of further discussion. The...
Audi to Advertise During Super Bowl XLVI
HERNDON, Va. -- Audi of America announced that it will advertise during Super Bowl XLVI, the brand's fifth consecutive time as an advertiser in the big game. San Francisco-based Venables Bell & Partners is creating the spot. "The Super Bowl continues to be a...
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