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Dealer OPS & Leadership

Average Unique Visitors to Websites in November 2011: 3,732

Average Unique Visitors to Websites in November 2011: 3,732

According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 54% during the month of November 2011. This information is based on statistics for national automotive Internet behavior for November 2011. Below are a few key...

Report Shows Mobile Platforms’ Growing Impact on Email Viewership

Report Shows Mobile Platforms’ Growing Impact on Email Viewership

New York, NY – Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its second global report on the impact mobile is having on email viewership. The study entitled “Mobile, Webmail, Desktops: Where...

Trend: 1 in 10 Mobile Subscribers Now Using iPhone

Trend: 1 in 10 Mobile Subscribers Now Using iPhone

RESTON, VA – comScore, Inc., a leader in measuring the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2011. The study surveyed more than...

It’s 2012: Time to Introduce your Floor Managers to the Internet

I was training with a dealer group the other day, and during a break the Internet managers were jovially reminiscing about the days – way back in 2003 and 2004 – when dealers were still not sure they even needed a website. I was working for Dealer Specialties (DS) at...

Dataium: Black Friday Was Like Any Other Friday For Auto Dealers

Dataium: Black Friday Was Like Any Other Friday For Auto Dealers

Nashville, TN — According to Dataium, the largest aggregator of online automotive shopping activity, the hefty discounts and incentives offered by car manufacturers helped to maintain consumer interest over the Thanksgiving weekend. Visitor traffic to auto websites on...

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