Dealer OPS & Leadership
DMEautomotive Helps Dealers Provide Customers with ‘Best Chance’ to Buy a New Vehicle
Daytona Beach, FL – DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today announced the launch of Best Chance Equity Communications from DMEautomotive, a new program that strategically targets and markets to customers...
Ally Bank Launches Two New “People Sense” Commercials
MIDVALE, Utah -- This week Ally Bank launches two new TV commercials in its "People Sense" advertising campaign, which is centered on doing what is right for the customer—because people sense makes good business sense. These two new spots focus on the importance of...
CarMax Grand Opens First Store In Massachusetts
RICHMOND, Va. - CarMax, Inc., the nation’s largest retailer of used cars, officially opened its first auto superstore in North Attleboro, Massachusetts last month, located at 120 Draper Avenue. The store is more than 13,600 square-feet, employs more than 50 associates...
Edmunds.com Comments on Finalists for 2012 North American Car and Truck of the Year
SANTA MONICA, Calif. — This afternoon, the jury for the North American Car and Truck of the Year (NACTOY) announced the finalists for its prestigious awards: the 2012 Ford Focus, 2012 Hyundai Elantra and the 2012 Volkswagen Passat in the car category and the 2012 BMW...
No More Yellow Pages! How Your Social Community Likes to Buy
I saw a guy this morning in my neighborhood delivering copies of the actual Yellow Pages . It’s winter in Southern California and for us, 48 degrees is pretty cold. He’s out there, bless his heart, going from house to house dropping these boat anchors on each...
Autoshopper.com reaches 1 Million Vehicles and Over 12,000 Dealers
Orlando, FL -- A new Autoshopper.com is rising on the horizon, with the celebration of reaching One Million vehicles; the company has reversed their Business Model from the historical Print Engine to the all-new Internet Aggregate Site Engine, which includes a low...
Dataium: Volt Shoppers Down 30%
Average daily inventory views for the Chevrolet Volt dropped 30% the week after Chevrolet announced that it would begin offering loaner vehicles to existing Volt owners due to concerns of fire, research from Dataium shows. Traffic plummeted 28% the day following the...
The 10 Critical Factors in 10X Dealer Success
If you’ve been reading closely, you’ll know that I have been refining a list of critical internet sales success factors for some time. Here is my latest list: Competitive pricing Transparency Initial response Follow-up High touch Happy employees Grow lead volume...
Kia Advertising Campaign Named to Mashable’s “10 Most Innovative Viral Video Ads of 2011” List
IRVINE, Calif. -- On the heels of receiving the first-ever "Rookie of the Year" award from the Madison Avenue Advertising Walk of Fame, the legend of Kia Motors' trio of music-loving hamsters continued to grow with Mashable ranking the "Share Some Soul" spot as one of...
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