Dealer OPS & Leadership

STAMFORD, Conn. - Brands seduced by the hype around social media risk alienating their customers, according to a report by Pitney Bowes Inc. called The Customer Dance: When to Lead and When to Follow. By investing time and money in social media interaction, marketers...

MENLO PARK, Calif. -- Hiring in the creative and marketing fields is expected to remain strong in the first quarter of 2012, according to The Creative Group Hiring Index for Marketing and Advertising Professionals. Eighteen percent of executives interviewed said they...

HERNDON, Va. -- Volkswagen of America, Inc. announced today it will advertise during the Super Bowl® for the third consecutive year. Following the success of last year's two 30- second spots, Volkswagen will premiere one 60-second spot at the beginning of the third...

Global vehicle deliveries by the Volkswagen Group grew further in the period January to November, with the Group handing over 7.51 (January – November 2010: 6.59; +13.9 percent)* million vehicles to customers. Europe’s largest automaker therefore continued to...

As we head into 2012 with high hopes for more good things and fewer bad, Kbb.com put together a quick look at some of the events and trends of 2011. To the left you will find Kelley Blue Book's latest infographic and you can read more here:...