Dealer OPS & Leadership
NADA: Car Buyers Need More Information to Understand, Appreciate Fuel Economy Benefits
PHILADELPHIA -- The National Automobile Dealers Association (NADA) told two federal agencies today that car buyers would benefit from more information on how up-front fuel economy costs may "pay-back." At the second of three public hearings on proposed fuel economy...
DealerTrack Debuts Dynamic SmartFind Online Inventory Search Solution
Lake Success, N.Y. ─ DealerTrack Holdings, Inc. this week introduced SmartFind, a new cutting-edge online inventory search and comparison solution tied to actual dealer inventory for automotive manufacturers, portals, technology providers and dealers. This new web...
Nissan Named One of Top Brands on Twitter for 2011; Surpasses 500,000 Facebook Fans
FRANKLIN, Tenn. -- Celebrating success on the brand’s social media channels, Nissan North America recognized how important tools like Twitter, Facebook and YouTube have become to build brand loyalty, engage directly with consumers and generate website click-throughs....
Dodge Dart, Ford Fusion Draw Most Significant Gains in Consumer Interest on Edmunds.com
SANTA MONICA, Calif. — Edmunds’ InsideLine.com, the ultimate online destination for automotive enthusiasts, drew the second-most weekly page views in its seven-year history last week, thanks to its coverage of the North American International Auto Show in Detroit. The...
VW Introduces “Golf R Drivers Forever” iPad® App
Herndon, VA - With the arrival of its performance icon to U.S. dealerships this month, Volkswagen announced today that it is bringing the all-new 2012 Golf R to a mass audience via an iPad® app. Created with the enthusiast community in mind, the “Golf R Drivers...
I-9 Employment Verification Laws Require Compliance
CRYSTAL LAKE, IL – Automotive Compliance Consultants, the only dealership-exclusive compliance experts in the auto industry, cautions dealership management to be sure all new hires – and those employed after 1986 -- complete I-9 Employment Verification paperwork as...
OneCommand Increases Focus on Solution Development for 2012
CINCINNATI, OHIO — OneCommand, the nation’s leader in preference-based, automated, multi-channel marketing for the automotive industry, today announced a renewed emphasis on solution development in the New Year. To lead this charge, the company also announced the key...
Creating a Gen Y Friendly Dealership
Generation Y, sometimes known as Millennials, are a slightly larger cohort (83 million) than Baby Boomers. Gen Yers were born between 1980 and 1998. According to a recent Deloitte study, they will represent two out of every five shoppers by the end of 2012. They have...
The Titan Agency Partners With Rolls-Royce Motor Cars Atlanta on Digital Marketing Initiative
ATLANTA -- The Titan Agency, an Atlanta-based executive marketing agency (EMA) with offices in Miami, has added Rolls-Royce Motor Cars Atlanta, a leading dealer of the legendary luxury brand in the Southeast, to its client roster. Titan, who will create and maintain...
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