Dealer OPS & Leadership
Hyundai Village of Danvers has the highest rated automobile Facebook page as ranked by facebook.grader.com.
Automobile dealerships are not usually known for their social media savvy, but that’s not the case for social media guru Hyundai Village of Danvers! As rated by facebook.grader.com, Hyundai Village of Danvers is the highest-rated Facebook page among automobile...
Building Trust Online is an Entire Dealership Effort, Part Two
Last month in the December 2011 issue of Digital Dealer magazine, I wrote a column titled “Building Trust Online is an Entire Dealership Effort.” There is more that needs to be brought to light around this concept. The premise of the article was twofold. First, the...
Survey Finds Americans See Less Difference Between Car Brands in the Marketplace
YONKERS, N.Y. -- The difference perceived by American consumer between the top car brands and the challengers is shrinking, according to the findings of the 2012 Car-Brand Perception Survey, conducted by the Consumer Reports National Research Center. Toyota, Ford,...
Dealers United Heads to NADA with Member Numbers Greater than All Public MegaDealer Groups Combined
Sarasota. FLA - Dealers United, the first service to truly leverage the buying power of privately-owned dealerships, today announced they represent more rooftops than all of the publicly-traded MegaDealer groups combined. In addition to announcing the staggering...
Kia Motors Announces Super Bowl Commercial Plans
IRVINE, Calif. — Dreams have been a topic of speculation and interest throughout history, and Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI. In...
NADA: Expensive Fuel Economy Proposal Will Price More Than 7 Million Consumers Out of New-car Market
SAN FRANCISCO -- The National Automobile Dealers Association (NADA) said this week that more than 7 million Americans would no longer be able to afford to buy a new car or truck in 2025 if the most expensive fuel economy rule ever proposed goes into effect. The...
Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms
RESTON, VA - comScore, Inc. this week released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as...
The World’s Fastest Lift and Smartest Welder Are Coming to NADA Expo
Madison, Ind. -- NADA Expo Booth #718 – Rotary Lift, Chief Automotive Technologies and Elektron will introduce equipment designed to help dealers increase their fixed operations productivity and profitability at the 2012 NADA Expo in Las Vegas, Feb. 4-6, 2012. ...
Chevy Announces App for Super Bowl XLVI
DETROIT – Chevrolet recently announced a first-of-its-kind app which will allow viewers of Super Bowl XLVI to play trivia, interact with each other via Twitter, participate in polls and possibly win one of 20 Chevrolets or thousands of other prizes. The Chevy Game...
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