Dealer OPS & Leadership
Industry Expert Explains How to Use Active Auto Shopper Data to Grow a Proactive Business
By collecting and analyzing every keystroke, page view and click of over 60 million auto shoppers in the market, we now have a better understanding of their behavior, shopping trends, and advertising effectiveness and are able to use this information to make better...
Chrysler Group Airs “It’s Halftime in America” Commercial During 2012 NFL Championship Game
Auburn Hills, Mich. - Chrysler Group television commercial titled "It's Halftime in America" that aired during the 2012 NFL Championship game plus still images. The following is the script from the commercial: It’s Halftime in America Script It’s halftime. Both teams...
FordDirect’s New DealerConnection Video Showroom Makes Vehicle Inventory Search Social
DEARBORN, Mich. -- FordDirect, a joint venture between Ford Motor Company and its franchise dealers, today launched a new web 2.0 platform, based on SiSTeR's Technologies' VSHOC and Publisher platform, DealerConnection Vehicle Showroom (VSR) for its Ford and Lincoln...
Customer Loyalty Expert Defines Loyalty Programs in a Digital World
Discover what frequent flier programs already prove: loyalty programs will give you the best ROI in your digital marketing strategy. Learn what the airline industry, hospitality industry and the top auto dealers already know: loyalty programs can increase bottom line...
Manheim Present Annual Barbara Cox Anthony Automotive Woman of the Year Award to Rachel M. Richards
ATLANTA – Manheim presented its eighth annual Barbara Cox Anthony Automotive Woman of the Year Award today to Rachel M. Richards, vice president of retail strategy and chief marketing officer for Sonic Automotive. The honor recognizes the diverse contributions...
Supercharge your SmartLift®!
NADA Expo Booth #718, Las Vegas – Rotary Lift introduces a retrofit performance package that enables current SmartLift® inground lift owners to step up to the added productivity provided by the company’s new Shockwave™ system. The Shockwave performance package turns...
Chief Offers Spot Welders with the Most OEM Approvals
NADA Expo Booth #718, Las Vegas – The dual goals of protecting the passenger compartment and improving fuel economy have driven vehicle manufacturers to use increasing amounts of advanced steels in vehicle design across all price levels. As a result, it is no longer...
Training Vision for Rookies and Geezers
So what is training? Why is it necessary? When does it begin? When does it end? Is it true your face can get stuck that way? All these important questions and more will be answered in the following personal soliloquy to training – long past due and long in the tooth....
AOA Auto Accessories 2012 Trend Report: Protection Products Gain Momentum as Consumers Hold Vehicles for Longer
Las Vegas, NV -- izmocars released its annual AOA Auto Accessories Trend Report in conjunction with the 2012 National Automobile Dealer Association (NADA) Convention & Expo. The report analyzes accessories sales data from dealerships across the country and...
Join us for Digital Dealer Las Vegas 2021