Dealer OPS & Leadership
Subaru “Dog Tested. Dog Approved.™” Campaign Returns with a New Pack of Dogs and New Canine Social Capabilities
CHERRY HILL, N.J. -- Subaru of America, Inc. today announced the return of its "Dog Tested. Dog Approved." campaign. The venerable canine commercials return for a third year with a new pack of dogs and social activities. When players take the field onSunday, Feb. 5,...
Super Bowl Advertising Insights: Which Super Bowl Ads Scored the Highest Audience?
Based on Kantar Media Audiences’ commercial ratings analysis for Sunday night's Super Bowl telecast, Cadillac scored the highest audience, averaging a 43.5 average household rating. Automotive brands accounted for 6 of the top 25 rated ads – Cadillac, Kia, Hyundai,...
GM: Cadillac Super Bowl Spot Most Watched in U.S. History
DETROIT – Cadillac’s 30-second preview of the upcoming 2013 ATS compact sport sedan shown in Sunday’s Super Bowl XLVI broadcast was the most-viewed single advertising spot in U.S. television history, according to a study released Tuesday. Kantar Media’s Super Bowl...
Morpace finds that factory image programs remain important to dealers and OEMs
FARMINGTON HILLS, MI – Factory image (also known as facility assessment) programs and high manufacturer standards for dealerships are fueling a debate between dealers and manufacturers. This topic was at the forefront at the National Automotive Dealership Association...
AutoTrader.com Enhances Connections Solution With New Chat Dashboard and Sitelink Pro
ATLANTA -- AutoTrader.com is making it easier for dealers to provide a better shopping experience online with enhanced features included in the new Connections Expert solution. New for 2012 are the comprehensive Chat Dashboard and Sitelink Pro feature. In 2011,...
Leading Automotive CRM DealerSocket Announces Five New Products at the 2012 NADA’s Annual Conference
SAN CLEMENTE, Calif. -- Leading auto dealer CRM DealerSocket (DealerSocket.com) announced five new products that were showcased at 2012 National Automobile Dealers Association convention in Las Vegas; SocketTalk™, RevenueRadar™, EnterpriseDashboard™, MobileCRM™ and...
AutoTrader.com Shows Direct Impact of the Big Game’s Automotive Ads to Website Usage and Shopper Behavior
ATLANTA -- As the leading online resource in the automotive marketplace, AutoTrader.com makes its mark on the big game by tracking what advertisements drive consumer online shopping behavior. Using a methodology that identifies the real-time correlation of...
Media Experts Discuss Leveraging Video to Drive Google Organic Search and Website Conversion
According to Google, 80% of auto shoppers watched an online auto video of the car of interest during the sales process. Fifty-three percent of auto shoppers priced a vehicle after watching an online auto video. These are incredible stats that every automotive dealer...
Lexus Revs Up Campaign to Launch the All-New GS
TORRANCE, Calif. — On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan. The bold new GS—which arrives in showrooms this week—marks a defining...
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