Dealer OPS & Leadership
Women are Social
It isn’t exactly news that women are the more social gender. Sure, men like to get together, with and without women, to talk about their favorite subjects, of which car talk is usually a popular one. But women are naturally more social, and now it is proving to be...
Kelley Blue Book Names Jared Rowe As New President
IRVINE, Calif. -- Kelley Blue Book, www.kbb.com, the leading provider of new and used vehicle information, today announces that its president, Paul Johnson, has resigned from his position effective immediately. Johnson will become a strategic advisor to the company. ...
Penske Automotive Reports Most Profitable Year in Company History
BLOOMFIELD HILLS, Mich. -- Penske Automotive Group, Inc. announced this week that fourth quarter 2011 income from continuing operations attributable to common shareholders increased 22% to $42.5 million and related earnings per share increased 24% to $0.47 per share....
Director of Interactive Sales and Marketing Prioritizes Digital Ad Spend
Jim Flint, corporate director of interactive sales and marketing for the John Eagle Dealerships, is sharing with automotive dealers and managers his expertise on how to prioritize digital ad spend. As dealerships look at automotive advertising budgets they will want...
comScore Releases the “2012 U.S. Digital Future in Focus” Report
RESTON, VA – comScore, Inc., a leader in measuring the digital world, recently released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and...
Average Conversion Rate of Unique Online Visitor to Shopper up 56%
According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 56% during the month of January 2012. This information is based on statistics for national automotive Internet behavior for January 2012. Below are a few key...
Nissan Facebook Fans Invited to Participate in “Project 370z”
Nissan North America, Inc. (NNA) recently launched a social media-directed Nissan 370Z build-up called “Project 370Z” at the Chicago Auto Show – where the upcoming 2013 Nissan 370Z is also being previewed. The goal of the project is to utilize the passion and...
Moore & Scarry Advertising CEO Explains How Search has Radically Changed the Way Consumers Shop for Cars
Duncan Scarry, CEO, Moore & Scarry Advertising/Haystack Digital Marketing Platform, is sharing his expertise with automotive dealers and managers on how search engines have radically changed the way consumers shop for cars. Learn how consumers use search and how...
Urban Science Annual Franchise Activity Report: U.S. Dealership Network Stabilized, Healthier
DETROIT -- Urban Science released statistics and insights from its 2011 Automotive Franchise Activity Report (FAR), which shows a slight uptick in the number of dealerships nationwide after two years of significant attrition. As of Dec. 31, 2011, there were 17,767...
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