Dealer OPS & Leadership
Kids – Ya Gotta Love ‘Em
I’ve not written much about selling cars to women and couples that come to a dealership accompanied, or burdened, by their children. Once I started giving it thought in preparation for this month’s column, I just kept coming up with more and more that needed to be...
Ally To Launch Vehicle Marketing Program to Support Dealers
DETROIT – Ally is launching a marketing program in March to help drive showroom traffic and increase new vehicle sales at General Motors- and Chrysler-affiliated dealerships. The program kicks off in the following initial test markets over the coming weeks: Ft. Myers,...
ADP announces new approved vendors for ADP’s Third Party Access Program
ADP Dealer Services, a division of Automatic Data Processing, Inc. announced the next wave of companies that have successfully completed the approval process of the ADP Third Party Access Program. Vendor Partners Approved between October 1, 2011 and December 31, 2011...
Co-Founder of Car-mercial.com and Carbuyersengine.com Shares Video SEO Strategies for Local Search Marketing
AJ LeBlanc, co-founder of Car-mercial.com and Carbuyersengine.com, is sharing his expertise with automotive dealers and managers on how using online video SEO can help gain exposure for their dealerships on the top of the search engine results pages. You will learn...
The Ad Man: A Tribute to the Auto Dealer is Now Available
CEDAR FALLS, Iowa – Jim Mudd Sr. began a journey with Clifton Lambreth to co-author the story of Jim’s path to success – and Mudd Advertising is pleased to announce The Ad Man is now available for purchase in paperback and digital versions. Jim Mudd Sr. believes the...
DealerTrack Senior Manager Explains Why Dealers Should Move More of The Dealership’s Sales Process Online
Pete Batten, senior manager product and sales at DealerTrack, is sharing his expertise with automotive dealers and managers on why they should move more of their dealership’s sales process online. Today’s path to a vehicle sale is more likely to be electronic than...
Super Bowl Advertising Effectiveness Report Reveals Key Insights for Automotive Advertisers
BIRMINGHAM, Mich. -- Autometrics is the leading provider of automotive demand-centric, analytical data that enables its clients to track sales demand, media effectiveness and demographic trends at national, regional and market levels. Autometrics announces the...
Fiat Debuts New Commercial for 2012 Fiat 500 Abarth
Auburn Hills, Mich. - The Fiat brand unveiled a new commercial for the 2012 Fiat 500 Abarth. The new ad, “House Arrest,” features iconic bad boy and actor, Charlie Sheen and marks the return of Catrinel Menghia, the sensation from brand’s Super Bowl commercial. “House...
Auction Genius’ Product Launch at NADA Convention Results in Sales Boost
McLEAN, Va. -- More than 100 auto dealers signed up for a new online service from Auction Genius launched in early February at the National Automobile Dealers Association (NADA) Convention and Expo in Las Vegas. "Auction Genius, which is transforming the online auto...
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