Dealer OPS & Leadership
Five Reasons Why Dealers Will See Continued Growth in 2012
Considering the state of world events and market conditions, 2011 turned out to be a pretty good year for auto dealers, at least compared with 2010. According to information published by Autodata Corp., total light vehicle sales for 2011 was expected to surpass 12.5...
comScore Releases February 2012 U.S. Search Engine Rankings
RESTON, VA – comScore, Inc., a leader in measuring the digital world, recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 66.4 percent of search queries conducted....
OVE.com Honors Top-Performing Auction Locations
ATLANTA – OVE.com, Manheim’s 24/7 Bid or Buy now wholesale vehicle marketplace, announced its top-performing auction locations at their third annual Otto Awards ceremony. Named for the company’s ferret mascot, the Otto Awards are broken into five winning categories,...
Polk: 2011 Commercial Vehicle Registrations Reach 1.25 Million, Led by Record Used Commercial Transactions
SOUTHFIELD, Mich. -- A Polk analysis of new and used commercial vehicle registrations (GVW 3-8) in the U.S. finds 1.25 million units were registered during the 2011 calendar year. Used commercial vehicle registrations reached a record level for a calendar year of...
Study: Lexus, Infiniti and Acura Dealerships Top Ranked for Response to Customer Internet Inquiries
MONTEREY, Calif. -- Lexus, Infiniti and Acura dealerships ranked highest in the 2012 Pied Piper Prospect Satisfaction Index® (PSI®) Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured auto dealership responsiveness to customer inquiries received...
Kantar Media Reports U.S. Advertising Expenditures Increased 0.8% In 2011
New York, NY – Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the...
Toyota Debuts Integrated Marketing Campaign for All-New Prius c
TORRANCE, Calif. – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c, the newest member of the Prius Family. “The Game of Life with Prius c” demonstrates key vehicle...
Comcast Spotlight Manager Shares How the Right Advertising Message Drives the Right Return on Investment
Jim Dykstra, automotive sales manager at Comcast Spotlight, is sharing his expertise with automotive dealers and managers on how the right advertising message drives the right return on investment. Jim Dykstra will address the quality of your advertising message by...
Fiat Brand’s ‘House Arrest’ Exceeds 1 Million Views on Brand’s YouTube Channel
Auburn Hills, Mich. -In less than one week since its debut on the Fiat Brand’s YouTube channel, “House Arrest” has hit more than 1 million viewers. The Fiat brand unveiled the new commercial for the 2012 Fiat 500 Abarth online the afternoon of Thursday, Mar. 1; this...
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