Dealer OPS & Leadership
Toyota Financial Services Unveils New Excess Wear & Use Protection Plan
Torrance, Calif. – When it comes to vehicle leasing, consumers may have questions about their financial responsibility for items such as dings, dents, scratches, and missing parts or equipment at the time of vehicle return. To provide added assurance and to enhance...
An Open Letter to Dealers and General Managers…
Dear Dealer & General Manager: All the economic indicators and the automotive industry analysts are optimistic about the remainder of 2012. I even saw one prediction that said new car sales will flirt with a figure near 14 million units. Used car gross profits...
Survey: Social Media and Mobile Help Car Owners Save Time and Money
CARSON, Calif. -- The growing population of DIYers seeking answers to their auto repair problems is increasingly turning to social media: AutoMD.com today reported that nearly 80,000 consumer repair questions have been answered by individuals at Auto Answers,...
Kelley Blue Book: March New-Car Sales To Reach Highest Levels Since 2007
IRVINE, Calif. -- Kelley Blue Book www.kbb.com, the leading provider of new car and used carinformation, projects new-vehicle sales to reach 1,425,000 units, or 14.6 million seasonally adjusted sales rate (SAAR), in March 2012. This is a 24 percent gain from last...
Chairman and CEO of The Wolfington Companies Shares How the Best and Brightest Dealers Integrate Traditional and Digital Marketing to Attract, Sell, Service and Retain More Customers for Less Cost
Sean Wolfington, chairman and CEO of The Wolfington Companies, is sharing his expertise with automotive dealers and managers on how the best and brightest dealers integrate traditional and digital marketing to attract, sell, service and retain more customers for less...
Automotive Aftermarket Leaders Cequent Consumer Products Announces New Distribution for it Number One Towing Products Line Now at O’Reilly Auto Parts
SOLON, OH – Reese Towpower® the number one brand in hitches, towing and accessory vehicle products, is now available at O’Reilly Auto Parts® store locations and online. O’Reilly Automotive, Inc., a leading retailer in the automotive aftermarket industry, added Reese...
SunTrust Partners with TrueCar to Provide Online Auto Buying Service
ATLANTA and SANTA MONICA, Calif. -- SunTrust Bank and TrueCar, Inc. have partnered to provide online access to a trusted auto buying service powered by TrueCar. The SunTrust Auto Buying Service, located at www.suntrust.com/autobuyingservice, provides additional...
Audi Brings Back #WantAnR8 Campaign With New TV Spot and Twitter Contest Launching
HERNDON, Va. -- After record consumer response in 2011, Audi is bringing back its famed #WantAnR8 Twitter campaign where fans can tweet for the opportunity to get behind the wheel of a 2012 Audi R8 for a day. The #WantAnR8 hashtag will appear during a new 30-second...
Operational Effectiveness plus Social Effectiveness equals Explosive Growth
The arrival of a lead is the moment of truth. The speed and quality of your initial response and the effectiveness of your follow-up will determine whether the sale goes to you, or to the dealership down the road. Creating an end-to-end sales process that optimizes...
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