Dealer OPS & Leadership
Evaluate and Fix your Broken Internet Process Now!
Having all of the technology in the world will not help you when it comes to the human touch, communicating and connecting with customers in a way that not only builds commonality, but gives the customer the “I gotta guy” feeling. The biggest buzz that I have heard in...
Concealed weapons in public and the workplace
Historically, most states regulated the carrying of concealed weapons in public either by a complete ban or by discretionary licensing statutes that permitted the local police chief or some other designated authority to issue permits. A license or permit could be...
The Conference Board Consumer Confidence Index® Decreases
NEW YORK -- The Conference Board Consumer Confidence Index®, which had increased in February, pulled back slightly in March. The Index now stands at 70.2 (1985=100), down from 71.6 in February. The Present Situation Index, however, increased to 51.0 from 46.4. The...
TrueCar.com: March 2012 New Car Sales Expected to Be Highest Since August 2007
SANTA MONICA, Calif. -- TrueCar.com, the authority on new car pricing, trends and forecasting, today released its March 2012 sales and incentives forecast. The forecast shows the following: For March 2012, new light vehicle sales in the U.S. (including fleet) is...
AutoTrader.com’s Trade-In Marketplace Reaches Over Three Million Offers Generated to Date
ATLANTA -- AutoTrader.com's revolutionary Trade-In Marketplace (TIM) reached a notable milestone in February, generating the three millionth Instant Trade-In Offer since January 2010. In the last year alone, the volume of offers has increased 62 percent. Trade-In...
Dealers United Announces First Deal for Members: SEO Services from KPA
Sarasota, FLA – Dealers United, the first service to truly leverage the buying power of individual dealerships, introduced their first deal to members today, search engine optimization (SEO) services offered by winning vendor KPA. Dealers United, which launched in...
Vice President of Digital at Tier 10 Marketing Discusses The Evolution of Automotive Digital Marketing
Ralph Paglia, vice president of Digital at Tier 10 Marketing, is sharing his expertise with automotive dealers and managers on the evolution of automotive digital marketing and where dealers go from here. Ralph Paglia will share insights gained from 20 years of...
Study: All Media Improving, Budgets for Digital and Mobile Especially Strong
NEW YORK – In the latest installment of its flagship “Advertiser Intelligence Reports (AIR),” Advertiser Perceptions, the media industry’s leading provider of research-based advertiser insight and guidance, has found continued optimism for 2012 among marketers and...
Chevrolet Selects Global Advertising Agency
DETROIT – After a creative account review, Chevrolet has selected a newly formed company, Commonwealth, as its new global advertising agency, responsible for the development of creative campaigns across all platforms for Chevrolet global advertising. New company...
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