Dealer OPS & Leadership
Ram Truck Creates Buzz in Social Media
Auburn Hills, Mich. - Beginning March 31, Ram Truck will utilize Facebook and Twitter to create interest for an upcoming product debut. Titled “A Giant Awaits,” each day through April 4th, new, not easily identifiable images will be placed on the Ram Truck Facebook...
Study Reveals Why and How Consumers Connect with Brands Online
Latest research details the similarities between Facebook® marketing and email marketing WALTHAM, MA - The reasons that consumers "Like" businesses and nonprofits on Facebook and subscribe to their mailing lists are very similar, according to a new study conducted by...
Senior Manager of Dealer Training at eBay Motor Shares How to Sell Vehicles on eBay Motors the Right Way
Clayton Stanfield, senior manager of dealer training at eBay Motor, is sharing his expertise with automotive dealers and managers on how to sell vehicles on eBay Motors the right way. Are you looking to grow your total vehicle sales? What channels are available to...
Naked Lime Marketing Manager Explains Why The Dealership’s Website Isn’t Just a Sales Tool
Chad Haas, Naked Lime Marketing product planning manager for web solutions, is sharing his expertise with automotive dealers and managers on why the dealership’s website is much more than a car sales tool. Your website isn’t just for car sales. It is a massive...
Kia Rio Tops Hyundai Accent & Chevrolet Sonic in Consumer Reports’ Tests of Subcompact Sedans
YONKERS, N.Y. -- With its nimble handling and well-equipped cabin, the Kia Rio EX outpointed the Hyundai Accent and Chevrolet Sonic as the top rated subcompact sedan in Consumer Reports' latest tests. The Rio's hatchback version scored lower, but sits firmly in third...
Dealer.com Executives Discuss Current Trends in Digital Marketing
Darren Haygood, the VP of major accounts with Dealer.com, and Matt Murray, manager of Dealer.com’s East Coast Enterprise Sales team, are sharing their expertise with automotive dealers and managers on current trends in digital marketing and the overall impact of...
Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness
NEW YORK, NY and RESTON, VA – comScore, Inc., a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the...
Popular Automotive Industry Trainer Discusses Internet 101: Understanding the Opportunity
Steve Stauning, founder of Pladoogle, LLC, is sharing his expertise with automotive dealers and managers on how to more effectively lead their store’s Internet sales and digital marketing efforts. The digital marketing world seems to be evolving faster than even the...
Is your Dealership Truly Benefitting from Technology?
If you’re over 45 years old, you probably remember the first remote control you ever saw – I sure do. Even though wireless remotes for televisions had been commercially available since the 1950s, I didn’t see my first one in someone’s home until 1978. I was in high...
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