Dealer OPS & Leadership
Digital Air Strike Selected as Company Name for Merged ResponseLogix and Digital Air Strike Brands
SUNNYVALE, Calif. -- This week, Digital Air Strike was announced as the official company name of the recently merged automotive digital marketing companies ResponseLogix, Inc. and Digital Air Strike, Co. Headquartered in Silicon Valley, Digital Air Strike has combined...
SOCIALDEALER and CAR-MERCIAL to publish case study results on use of Video and Social Media for Automotive Dealers
Chicago, IL – SOCIALDEALER and CAR-MERCIAL will be publishing the results of their joint case study on the use of video and social media, at the upcoming Digital Dealer Conference at the Rosen Shingle Resort in Orlando. The viral potential of using video in social...
Co-Founder /CEO of ActivEngage Discusses Inbound Marketing Strategies for 2012
Todd Smith, co-founder and CEO of ActivEngage, Inc., is sharing his expertise with automotive dealers and managers on inbound marketing strategies for 2012. Inbound marketing is the key to online success. The Internet has grown too large to effectively market to all...
Kelley Blue Book Names 2012 Brand Image Award Winners
IRVINE, Calif. – Kelley Blue Book www.kbb.com, the leading provider of new car and used car information, today announces the winners of the 2012 Brand Image Awards. These awards, based on consumer perception data from the company’s Brand WatchTM study, honor the...
NADA: Auto Sales Lead Economic Growth
NEW YORK -- Low interest rates, high trade-in values and a slew of new vehicles arriving in dealer showrooms are helping auto sales lead economic growth, says Paul Taylor, chief economist of the National Automobile Dealers Association (NADA). Assisted by warm weather...
Tier 10 Marketing Owner Reveals How New York Acura Dealers Leveraged Social Media to Generate Buzz at the North American International Auto Show
David Boice, owner at Tier 10 Marketing, is sharing his expertise with automotive dealers and managers on how New York Acura dealers leveraged social media to generate buzz around the 2012 North American International Auto Show in Detroit, Michigan this past January....
Manheim Pennsylvania Ends Month-Long Spring Sale Event with Charity Gala that Raises $50,000 to Benefit the Wounded Warrior Project™
ATLANTA – Manheim Pennsylvania, the largest auto auction location in the world with 33 sale lanes offering 10,000 vehicles per week, just ended its month-long Xtreme Spring Sale Event with a 100 Grander, Ultra Highline and Classic Car sale. The special events...
Phil Smith Auto Group Chooses Successful New Inventory Management Company RedBumper, LLC
Dallas, TX – RedBumper LLC, a new breed automotive inventory management company, today announced that Phil Smith Auto Group has switched inventory management systems to RedBumper, the first true mobile inventory management system. RedBumper will begin installing its...
Haystak Digital Marketing Launches as Automotive Digital Marketing Leader
Fort Myers, FL -- Automotive retail and marketing leader Duncan Scarry announced today the launch of a new enterprise: Haystak Digital Marketing, a company dedicated exclusively to the digital marketing needs of auto dealers and groups. What began as the Moore &...
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