Dealer OPS & Leadership
Average Conversion Rate of Unique Online Visitor to Shopper up 58%
According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 58% during the month of March 2012. This information is based on statistics for national automotive Internet behavior for March 2012. Below are a few key statistics...
Domestics Dominate Kbb.com’s 10 Most Comfortable New Cars Under $30,000 List
IRVINE, Calif. -- The expert editors from Kelley Blue Book's www.kbb.com, the leading provider of new car and used car information, today announce the 10 Most Comfortable Cars Under $30,000...
NSF International Certifies First Steel Fender Under its NSF Automotive Replacement Parts Certification Program
ANN ARBOR, Mich. – NSF International, an independent testing and certification organization with more than 20 years of automotive experience, has certified its first steel fender under the NSF Automotive Collision Replacement Parts Certification Program. The NSF...
New Study Highlights the Financial Contribution of the Automotive Industry to State and Federal Tax Revenues
In 2010, the production, sales and service, and use of the automobile contributed $91.5 billion to state government tax revenues and at least $43 billion to federal government tax revenues according to a newly-released study conducted by the Center for Automotive...
What Facebook’s Instagram Deal Means for the Market
NEW YORK -- Investor Uprising, the individual investor's no-nonsense resource for global business trends and investment ideas, has weighed in on the Facebook-Instagram deal. Facebook announced Monday that it was buying photo-sharing application Instagram for $1...
EasyCare CoVideo: The Cutting-edge Tool for Dealership Internet Sales and Customer Retention
After two women test drove a Mercedes Benz ML at Atlanta Classic Cars recently, the sales team decided to take advantage of the EasyCare CoVideo program and get creative. Instead of the standard email follow-up response to thank them for coming in, the sales...
Vincentric 2012 Best Fleet Value in America Awards Announced; GM and Toyota Vehicles Perform Well
BINGHAM FARMS, Michigan – April 10th, 2012 – The 7th annual Vincentric Best Fleet Value in America™ awards were announced today, with General Motors and Toyota topping the winners list with 9 and 7 winners respectively. Other brands earning multiple awards were Ford,...
Acura Wins Best Luxury Campaign from Nielsen Automotive Advertising Awards
TORRANCE, Calif. -- The 2012 Acura TL campaign was awarded Best Luxury Campaign earlier this month at the Nielsen Automotive Advertising Awards event held at the 2012 New York International Auto Show. Created by Acura's agency of record, rp&, a division of RPA,...
Detroit Tigers help reprise ‘Baseball, Hot Dogs, Apple Pie and Chevrolet’ in new Chevy Ad
DETROIT – As the 2012 baseball season begins, Chevrolet is getting help from a Detroit Tiger who knows a good pitch and his power-hitting teammate to reprise one of the most memorable and beloved ads in the brand’s 100-year history. Two of three 15-second ads were...
Join us for Digital Dealer Las Vegas 2021