Dealer OPS & Leadership
GM Stops Paid Advertising on Facebook
According to a story from The Detroit News.com, General Motors is pulling its paid advertising off of Facebook. The story said GM will still keep its Facebook Fan Pages. Click here to read the full story. What do you think of GM’s decision to pull its paid...
Edmunds.com Integrates Vehicle Data with New Online Dealer Pricing Tool
SANTA MONICA, Calif. — Hundreds of car dealerships will now have an easier way to research, market and accurately price their vehicles, thanks to a new data-sharing agreement between inventory marketing and management leader Nexteppe and Edmunds.com, the premier...
Manheim Moves Two Leaders into New Roles as Part of Continuing Focus on Serving Customers
ATLANTA – As part of the company’s continuing focus on serving customers, regardless of which Manheim channels they use, Manheim has moved two leaders into new roles. Rick Pomeroy, vice president of national client sales support, and Erik Kibler, general sales...
Edmunds.com Launches “Debt-Free Car Project” by Adding $3,800 Used Lexus to Long-Term Test Fleet
SANTA MONICA, Calif. — Edmunds.com, the premier online resource for automotive information, has launched "The Debt-Free Car Project," which aims to assure car buyers that they can find a reliable used car for under $5,000 without the burden of monthly payments. Last...
Report on Mobile Advertising in the Finance Industry
Baltimore, MD — Millennial Media (NYSE: MM), the independent leader in mobile advertising, recently released a report containing an in-depth look at mobile advertising in the finance industry. The report was produced in conjunction with comScore, and is the third...
Insurance Study: Women Better Drivers Than Men
NEW YORK -- In the proverbial battle of the sexes, women appear to be better drivers than men. Internet insurance provider 4AutoInsuranceQuote.com recently released a report titled "Women Are Bad Drivers – Fact Or Fiction?" The study, which compares traffic violation,...
Is Video Relevant for the Retail Auto Dealer Today?
I facilitated a “Best of the Best” panel discussion at the 12th Digital Dealer Convention in Orlando last month. The focus of the panel was dealer applications of video, specifically to drive organic search and website conversion. During the 12th Digital Dealer...
AutoTrader.com Mobile App Downloads Surpass One Million
ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, surpassed a major milestone with its mobile apps for iPhone and Android devices: one million downloads. Available for less than one year, combined original downloads of these apps (not including downloads...
Edmunds.com Launches “Debt-Free Car Project” by Adding $3,800 Used Lexus to Long-Term Test Fleet
SANTA MONICA, Calif. — Edmunds.com, the premier online resource for automotive information, has launched "The Debt-Free Car Project," which aims to assure car buyers that they can find a reliable used car for under $5,000 without the burden of monthly payments. Last...
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