Dealer OPS & Leadership
Report: Brands Look to Take Control of Negative Social Media Buzz
Consumers head to social platforms for more than “likes” NEW YORK, NY — A new eMarketer report takes a look at best practices for brands dealing with negative social media buzz, creating a roadmap to response before, during and after a crisis of any size. The new...
American Customer Satisfaction Index: Facebook Plummets and Google+ Does Well
LinkedIn, Pinterest, Twitter.com Disappoint; FoxNews.com Increases Lead Among News Sites ANN ARBOR, Mich. — Facebook, already the lowest-scoring e-business company, suffers the largest decline in customer satisfaction according to the American Customer Satisfaction...
Average Unique Visitors to Shoppers Up 57%
According to a data from Dataium, the conversion rate of the average unique visitors to shoppers was up 57% during the month of July 2012. This information is based on statistics for national automotive Internet behavior for July 2012. Below are a few key statistics...
Expert tips to help automotive marketers move metal on Facebook and beyond.
Facebook Marketing Advice from Jumpstart Automotive Group SAN FRANCISCO -- Jumpstart Automotive Group, a division of Hearst Magazines and an innovative digital solutions partner for automotive publishers and advertisers, outlined simple advice today to help auto...
Time and Technology
We can send 20,000 e-mails in less time than it takes to write and mail one letter, so why do we have less time than ever before? Both technology and regulations are the culprits. But, there is one department in the dealership that seems to use time better than any...
KBB.com: Hybrid and Electric Car Sales Surge 164% in June
IRVINE, Calif. – With gas prices declining, sales of hybrid and electric cars have remained surprisingly resilient. In fact, sales of dedicated hybrid and alternative-energy vehicles surged more than 164 percent in June, according to Kelley Blue Book’s Blue Book...
Volkswagen Continues its Product Offensive for Model Year 2013
The Beetle Convertible and Jetta Hybrid join the model lineup for 2013, building on Volkswagen’s continued sales momentum VW now has six models with an EPA estimated highway fuel economy rating of more than 40 mpg Jetta Hybrid will combine best-in-class performance...
Compli Partners with WeComply to Expand Training Offerings
New Subscription Plan Provides Unlimited Access to Premium Training Courses Portland, Ore. – Compli®, the nation’s trusted provider of HR and compliance management software, has partnered with nationally renowned ethics and compliance training provider WeComply to...
AutoTrader.com Launches Redesigned Mobile Site To Improve The Online Experience For Shoppers On The Go
ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, has launched an enhanced mobile site (m.autotrader.com) for the over one million consumers who access the site each month from a mobile device. With more advanced searching, sorting and viewing features,...
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