Dealer OPS & Leadership
How Understanding Customer Behavior Will Increase Your sales
We’ve all heard the news. August auto sales set a pace that we haven’t seen in years with many OEM’s reporting double digit increases. Pent up retail demand has reached the level where, despite uncertainty in the general economy, Americans are buying more cars. Plus...
NADA Launches National Ad Campaign Against Stair-Step Incentive Programs
McLEAN, Va. -- NADA kicked off a national print ad campaign today detailing the many negative aspects of manufacturer stair-step incentive programs. The full-page ad, “Stair-Step Incentive Programs are Bad for the Auto Industry,” began running in today’s edition of...
All-new 2013 Subaru BRZ Awarded IIHS 2012 TOP SAFETY PICK
CHERRY HILL, N.J. -- Subaru of America, Inc. today announced that the Insurance Institute for Highway Safety (IIHS) has recognized the all-new 2013 Subaru BRZ as a 2012 TOP SAFETY PICK. Subaru remains the only manufacturer with 2012 IIHS TOP SAFETY PICKs for all...
Will BMW Bypass its U.S. Dealer Network in Selling the i Series Vehicles?
Here we go again. Another manufacturer threatening to sell vehicles directly to the consumer. This time it is BMW who has stated publicly that it is considering selling its i series electric vehicles over the Internet. It is being reported that BMW expects to begin...
Chrysler Brand Launches ‘Test of Ownership’
Auburn Hills, Mich. - Do you love your vehicle enough to purchase it again? If you’re a Chrysler Town & Country owner, the answer is a resounding, yes! The Chrysler brand’s new advertising campaign, “Test of Ownership,” kicks off today and features real life...
Ford Opens New Era at Flat Rock Assembly Plant, U.S. Production Home of All-New Fusion
FLAT ROCK, Mich. – Ford Motor Company and its employees today are opening a new era at the Flat Rock Assembly Plant, complete with a new name, 1,200 additional hourly jobs coming next year and plans to produce the 2013 Ford Fusion midsize sedan. Ford celebrates...
Ford Recalls the 2013 Escape Again
According to the National Highway Traffic Safety Administration, Ford is recalling the 2013 Ford Escape to fix a problem with the engine cooling system. NHTSA’s website said 6,146 vehicles equipped with the 1.6L engine are included in the recall. This is the third...
NHTSA Finalizes Air Bag On-Off Switch Rule
WASHINGTON, D.C., Sept. 4, 2012 - The National Highway Traffic Safety Administration (NHTSA) has finalized its rulemaking for retrofitting on-off switches for air bags. Currently, NHTSA has a regulation that allows automobile dealers and repair businesses to install...
Units in Operation: I Have Good News and Bad News…
The decline in new car sales that began in 2008 had a predictable outcome: less late-model vehicles on the road and on the service drive. The bad news: J.D. Power and Associates says there are 63 million vehicles on the road under five years old. This is the lowest...
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