Dealer OPS & Leadership
Learn How to Target Prospects That Are Ready to Buy
Dealerships across the country are utilizing integrated, multi-media marketing programs and data analysis to locate and attract the prospects with the highest probability of buying. Red McCombs Ford utilized a targeted digital marketing strategy to attract, sell,...
Autobytel® YouTube Channel Reaches 6 Million Views in September
Prominent Automotive Video Channel Rapidly Maintains Viewers IRVINE, Calif. -- Autobytel Inc. (Nasdaq:ABTL), the company dedicated to helping dealers and car-buyers connect online, announced that the Autobytel YouTube Channel continues to gain popularity, reaching 6...
Redefining Customer Retention
How many times over the past 10 years have you heard the following words/phrases.... customer loyalty, owner loyalty, customer retention, reward programs, loyalty programs? The folks at Twitter use the term “trending” to describe popular stories or tweets that are...
High Value Performance Metrics
As a specialist in spend management and operations, I have developed a respect, a trust and a reliance on well-conceived and well developed performance metrics. Performance metrics allow us to check in on performance levels and quickly know where we stand. While...
Core Values Form the ‘Success Foundation’ – Step Five
J.W. “Bill” Marriott, Jr. is chairman and chief executive officer of Marriott International, Inc., one of the world's largest lodging companies. The successor of the highly successful hotel change is a brilliant leader who clearly understands what it is that makes...
AIAG Survey Results Indicate Need for New Approaches to Improving and Measuring Automotive Quality
Global quality survey through J.D. Power and Associates establishes quality benchmarks and provides an industry road map for exploring significant culture and process changes SOUTHFIELD, Mich. — The methods for measuring quality in the automotive industry are viewed...
Lease Returns Easier, More Convenient Now for Nissan and Infiniti Customers
FRANKLIN, Tenn. – Turning in a leased car is about to get easier, quicker and more convenient for customers of two Japanese brands. Nissan and Infiniti dealers now have a new app called RPM Mobile. It allows dealers to complete a lease return simply by using a cell...
Hunter’s Road Force Touch® with StraightTrak essential equipment for all KIA dealerships in the U.S.
Bridgeton, MO – Hunter’s Road Force Touch® balancer with Hunter’s patented StraightTrak feature is now essential equipment for all KIA Dealerships in the US. By measuring the lateral force, or tire pull, StraightTrak shows the technician optimal wheel placement to...
Ford Fusion Certified As America’s Most Fuel-Efficient Midsize Sedan
NEW YORK, Sept. 18, 2012 – The all-new Ford Fusion is the most fuel-efficient midsize sedan in America with an EPA-certified 47 mpg city, 47 mpg highway and 47 mpg combined fuel economy rating for its hybrid model. All-new Ford Fusion is America’s most fuel-efficient...
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