Dealer OPS & Leadership
Toyota Matrix and Avalon Top List for Most North American Content
Shopautoweek.com reveals two Japanese vehicles beat American autos as leaders in domestic parts DETROIT -- If buying American made vehicles matters to you, you may want to look at the small print. Shopautoweek.com, a car shopping website bringing the expertise of...
xChange Automotive Launches Facebook Transaction Apps, Helps Auto Dealers and Lenders Move Social Consumers to Paying Customers
Generates substantially lower costs of customer acquisition and retention Charlotte, NC – xChange Automotive, a company providing open web and social media marketplace applications for the auto industry, announced today the release of two call-to-action transaction...
AutoWay Honda 2013 Accord Challenge
FORT LAUDERDALE, Fla. -- AutoNation, Inc., America's largest automotive retailer, today announces the "AutoWay Honda 2013 Accord Challenge" on September 22, 2012. The new 2013 Honda Accord has arrived at AutoWay Honda, and they're launching it on high note! They're...
GM for Albright Digital Explains How To Stop Drowning in Data: The Metrics that Matter
You recognize the Internet as an important source for attracting new automotive customers and keeping existing ones. You are using a variety of tools to drive leads and sales via the Internet. But you’re asking yourself two things: How do I use the mountains of data...
National Sales Director for Haystak Digital Marketing Discuss Facebook Advertising Strategies & Tactics
As the world’s most visited web site – the advertising opportunities on Facebook are endless. From earned media, to promoted media to paid media, Facebook offers automotive dealers and managers opportunities to engage customers, create connections and promote content...
Survey Reveals That Data-Savvy Marketers Achieve Superior Results and Drive Business Outcomes
Implementing marketing dashboards and marketing operation functions give best-in-class marketers an advantage over middle-of-the-pack marketers. LEXINGTON, Massachusetts — VisionEdge Marketing (VEM) and ITSMA, organizations committed to helping marketers improve their...
Study by Dataium LLC Evaluates Efficiency of Dealer Online Advertising Mix
CHICAGO – Automotive dealerships may have opportunities to invest more effectively in digital media, according to Dataium LLC, the largest aggregator of online auto shopper behavior. In an independent study commissioned by Cars.com, the premier online resource for...
Volkswagen Launches “Why VW” Brand Campaign and Social Media Storytelling Platform
whyvw.com allows consumers to share their Volkswagen stories on new user-friendly platform; rewards storyteller participation with special perks Herndon, VA - Volkswagen of America today launched a new Why VW brand campaign and social media platform to capture and...
Ford Gives Consumers 47 More Reasons to Get Involved with Random Acts of Fusion
NEW YORK – The number 47 takes center stage today in Times Square with a new Random Acts of Fusion chapter introduced by TV and radio host and producer Ryan Seacrest. The latest chapter, “47 Challenges, 47 Days,” inspired by the 47 mpg fuel economy rating achieved by...
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