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Dealer OPS & Leadership

Online Listings: How to Turn Shoppers into Buyers

It’s no secret that the action is online.  According to Kelley Blue Book Market Intelligence, 36% of new- and used-car shoppers spend more than a year researching vehicles online before making a purchase.1  With customers spending a significant amount of time surfing...

Average Unique Visitors Up in September 2012

Average Unique Visitors Up in September 2012

According to a data from Dataium, the conversion rate of the average unique visitors to shoppers was up 61% during the month of September 2012. This information is based on statistics for national automotive Internet behavior for September 2012. Below are a few key...

Edmunds.com Forecasts 15 Million New Cars Sold in 2013

Edmunds.com Forecasts 15 Million New Cars Sold in 2013

SANTA MONICA, Calif. — About 15 million new cars will be sold in 2013, according to a new forecast released today by Edmunds.com, the premier resource for automotive information. The projected sales figures would be a 4 percent increase over the 14.4 million new car...

September Auto Sales Reported

September Auto Sales Reported

According to Senior Analyst Jessica Caldwell: “This is the time of the year when inventories really start to see dramatic shifts in the proportion of vehicles from the upcoming model year. As demand builds for the new hot designs, car dealers don’t have to offer as...

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