Dealer OPS & Leadership
Chevrolet Volt Owners Surpass 100 Million Electric Miles
5 million gallons of fuel saved; $1,300 a year in fuel costs avoided DETROIT – Chevrolet Volt owners collectively have driven more than 100 million all-electric miles since the vehicle went on sale two years ago this month. The average Volt owner travels more than 65...
Dealer.com Sharpens The Point On Its CRM Solution With The Addition Of A Pencil Tool
Integrated Solution Makes Desking Deals, Streamlining Operations, and Tracking Results Faster and Easier Than Ever Before BURLINGTON, Vt. -- Dealer.com announced today the latest groundbreaking enhancements to its customer relationship management (CRM) solution,...
Strategies for Every Department in the Dealership – The Digital Dealer Virtual Exposition Opens Today!
December 5-11 learn best practices to utilize Google, Facebook, SEO, SEM, customer engagement, reputation management and explore the latest digital solutions to help increase revenue and profits, all without leaving your desk! The Digital Dealer Virtual Exposition...
Lincoln Forges Dynamic New Path with the Introduction of “The Lincoln Motor Company” and All-New MKZ Luxury Vehicle
NEW YORK – The Lincoln brand of the Ford Motor Company this week announced its intent to once again be a major competitor in the premium automotive marketplace. The company, introduced as The Lincoln Motor Company, unveiled its all-new MKZ midsize luxury sedan and a...
Volkswagen Claims Best Highway Fuel Efficiency, With Seven Models That Achieve More Than 40 MPG
New Jetta Hybrid Earns EPA Fuel Economy Rating of up to 48 MPG; The First Compact Hybrid Available With a Turbocharged Engine HERNDON, VA -- With EPA estimated fuel economy ratings of 48 mpg on the highway, 42 mpg in the city, and a combined rating of 45 mpg, the...
Average Unique Visitors Falls in November
According to a data from Dataium, the average unique visitors to a website fell to 4,251 in November 2012. This information is based on statistics for national automotive Internet behavior for November 2012. Below are a few key statistics from Datium’s data for...
Advanced Marketing Strategies for Google and Facebook – Delivered Directly to You
Over two thirds of car shoppers find the dealership they will ultimately buy from using Google. And Facebook has become the world’s largest website, commanding nearly 20% of all page views. Utilizing these two platforms to their maximum potential can be the...
Super Bowl Ad Buys for 2013
The XLVII Super Bowl is just two months away and already reports are out about what companies are buying what in terms of Super Bowl ad time. AdAge put together a list of companies (including the creative for the ad if known) so far that have bought ad space during...
Hook with Emotion, Close with Logic
I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with the hooks, gimmicks, triggers and motivators that move people and ring cash registers. Even after 40 years in this business, I’m still captivated by a revised...
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