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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Dealer OPS & Leadership

Duplicate Customers – Cleaning your Customer Database

One of my favorite terms is “bi-directional integration” or as I like to call it, “duplicate customer generation.” I was recently working on a customer’s database and found the same customer in their database seven times! It would have been nice if the customer had...

Motortrak continues US growth with new West Coast office

In a major commitment to the North American market, Motortrak has opened up a West Coast office in San Jose, California. The new office, combined with the existing New Jersey site means that Motortrak is better placed than ever to serve dealers and OEMs across North...

Interview with Richard Knase, Internet Director, Van Chevrolet

Interview with Richard Knase, Internet Director, Van Chevrolet

Van Chevrolet was among the top 40 dealerships nationwide for Internet sales in 2011, with 2,000 new and used vehicles sold from Internet leads. With the dealership’s current 16-17% close rate, this year’s sales are on track to exceed last year’s. Internet Director...

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