Dealer OPS & Leadership
Kantar Media Finds Nearly a Quarter of Top Brands Are Using Online Video Advertising
New tracking service from Kantar Media is first to monitor actual online video ad occurrences and creative, providing insight into use of online video in brand marketing New York, NY – Online video is becoming an increasingly important marketing channel, with...
Report Reveals Nearly Half of All Emails Received Now Read on Mobile Devices
Study finds retail, consumer product and real estate industries lead email open rates on mobile devices NEW YORK – Return Path, the global leader in email intelligence, today announced the results of its global bi-annual mobile email report, finding more people are...
Q3 2012 North America Email Trend Results: More Brands Rely on Triggered Messaging
Triggered Message Usage Increases 10.3% Over 2011, Outperforming Business As Usual Messaging Across Key Metrics Dallas, TX — Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the...
Thousands of Chats, Hundreds of Video Views and Downloads, Seven Days
The Digital Dealer Virtual Exposition concluded at 12:00am PST this morning after seven days of a brand new way to showcase the latest digital marketing strategies and technology solutions for franchised dealerships. The content of the Virtual Exposition can be...
Hyundai Launches New Inventory Search Tool on HyundaiUSA.com
New Functionality Helps Customers Find the Car They Want More Easily COSTA MESA, Calif. – Taking another step towards enhancing the experience for its 3 million visitors per month, HyundaiUSA.com unveiled a brand new, user-friendly shopping tool called Inventory...
Volvo Car Financial Services Selects Dealertrack as Exclusive Credit Application Processing Platform for Volvo U.S. Dealerships
Latest Captive Joins a List of Top Lenders on the Industry’s Leading Credit Application Network Lake Success, N.Y. ─ Dealertrack Technologies (Nasdaq: TRAK) and Volvo Car Financial Services today announced that Volvo Car Financial Services has become a lender on the...
Outsell Announces Significant Improvements in Its Live Chat Channel, Connecting Auto Dealers to Consumers in Real-Time to Improve Sales and Service
Improvements in Chat Demonstrate Efficiency Gains, Increase in Capture Rate, and Significant Reduction in Average Speed of Answer MINNEAPOLIS, MN -- Outsell, a digital marketing Software-as-a-Service (SaaS) company that is transforming the way brands engage with...
Comerica Bank Reports Auto Affordability Better In Third Quarter
DALLAS -- The purchase and financing of an average-priced new vehicle took 23.1 weeks of median family income in the third quarter of 2012, according to Comerica Bank's Auto Affordability Index. Consumers on average spent $75 less on new cars in the third quarter of...
Survey: Auto Industry Needs to Offer Consumers a Better Customized Online Experience
NEW YORK – Consumers say they are turning to a variety of online and offline services to help them make their car-buying decisions because industry websites fail to satisfy their needs, a new global survey by Accenture (NYSE:ACN) reveals. The survey of 13,000 drivers...
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