Dealer OPS & Leadership
S&P/Experian Consumer Credit Default Indices: National Credit Default Rates Ticked Up in November 2012
NEW YORK -- Data through November 2012, released today by S&P Dow Jones Indices and Experian for the S&P/Experian Consumer Credit Default Indices, a comprehensive measure of changes in consumer credit defaults, showed an increase in national default rates...
This Holiday Season, Autobytel® Presents the 10 Best Cars for Christmas Under $25,000
IRVINE, Calif. -- It’s every adult’s dream - to wake up Christmas morning and see the big, red bow atop a new car, silently wishing you a Merry Christmas. Think it isn’t possible? Think again. The editors at Autobytel® have compiled the 10 Best Cars for Christmas...
Auto Shopper Interest in Ford Surges in December
Dataium's ASI™ index points to increasing consumer demand for the Ford F-150 and the redesigned Fusion Nashville, TN— Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI...
60,000 Libraries of Congress filled with data…
Welcome to the Dealer Communications & Digital Dealer Conference & Exposition blog! We look forward to using this new blog to share ideas, strategies and news to our community of automotive friends across the world. As crazy as it may seem it’s almost 2013,...
Polk Analysis: Car Shoppers Who Chat Also Buy
1 in 3 Identifiable Consumers Purchased Vehicles ATLANTA -- One in three users of auto website chat, included in a recent Polk analysis commissioned by Contact At Once!, bought a vehicle after having an online conversation with a dealer. Contact At Once! is the...
Striving to be an Outlier
Paul de Vries will sell 1,200 new cars in 2012. He doesn’t have a new car franchise and he only employs nine employees. He has a limited marketing budget that is heavily focused on digital initiatives that include publishing a library of 150 videos to video sites like...
Nissan Announces Winners for “Innovation Garage” Social Media Campaign
Top honorees to receive $50,000 grants and 2013 Nissan Altimas along with promotional support and advice FRANKLIN, Tenn. - A device enabling you to learn in your sleep and a low-cost system for improving health care in developing countries are steps closer to reality,...
Study: Choice and Rewards Key to Engagement in Mobile Ads
Research shows marketers must enhance mobile campaigns by giving users control SAN FRANCISCO – Tapjoy, a leading mobile advertising and publishing platform, today released “The Mobile In-App Marketing Opportunity” findings study, conducted by Forrester Consulting on...
Survey Reveals More Vehicle Shoppers Depend on Mobile Devices and Social Media
Mobile-Friendly Research Tools and Social Networking Gain Traction Among Vehicle Buyers PORTLAND, OR-- According to a recent survey of online vehicle shoppers commissioned by Chrome Data, a leading provider of high-value vehicle content, applications and solutions...
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